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How long is a TV commercial in India? Three and half minutes for this one from Tata/Sky

How long is a TV commercial in India? Three and half minutes for this one from Tata/Sky

By Staff on April 23, 2013

So it’s a whopper but this prison break themed opus from Ogilvy does the job – counting down the days of a prison break timed for an India-Pakistan cricket match when the would-be escapees think the guards will all be watching the match. But they’re not of course, so justice wins out. Does it work? [...]

Posted in Agencies, Clients, Creative, Media | Tagged cricket match, India, ogilvy, pakistan, prison break, star tv, tata, three and a half minute commercial, tv campaign

Is it time to stop laying into Rupert Murdoch?

Is it time to stop laying into Rupert Murdoch?

By Stephen Foster on May 2, 2012

Why should we, you ask, when it’s so much fun? It is indeed fun to observe the over-mighty Murdochs, paterfamilias Rupert and once super-cocky son James suffering the slings and arrows of the commentariat, various MPs and, rather more worryingly from their point of view, legislators on either side of the Atlantic and, possibly, Australia [...]

Posted in Media, News, Politics | Tagged bskyb, fit person, fox, James Murdoch, leveson inquiry, news corporation, news of the world, ofcom, one-eyed monster, over-mighty legislators, parliamentary committee, phone hacking, Robert Peston, Rupert Murdoch, Silvio Berlusconi, Sky Italia, star tv, the sun, the times

ITV's revenue set to plummet this summer as Simon Cowell talent show formats run out of gas

ITV’s revenue set to plummet this summer as Simon Cowell talent show formats run out of gas

By Stephen Foster on May 1, 2011

Everybody knew that ITV faced a hard summer after last year’s recovery – no World Cup and a UK advertising market being buffeted by little or no growth with the prospect of worse to come as coalition government public sector cutbacks and higher taxes start to bite. But the biggest UK commercial broadcaster’s prospects look [...]

Posted in Agencies, Media, News | Tagged Adam Crozier, Archie Norman, bollywood, britain's got talent, bskyb, Channel 4, channel 5, Fru Hazlitt, Gary Digby, itv, Kelly Williams, news corporation, Piers Morgan, richard desmond, Simon Cowell, Simon Daglish, sky atlantic, star tv, X-Factor

Star TV's ratings success demonstrates changing UK ethnic and media marketplace

Star TV’s ratings success demonstrates changing UK ethnic and media marketplace

By Angie Dean on April 20, 2011

Star TV is News Corporation’s biggest international TV business, broadcasting to India, China and the Middle East although its activities attract much less attention than other parts of the empire like Sky in the UK, Germany and Italy. But the channel is also performing strongly in the UK, reflecting the large South Asian population in [...]

Posted in Agencies, Media, News | Tagged bollywood, Channel 4, dave, David Abraham, itv, news corporation, sky, star gold, star parivaar awards, star plus, star tv, uktv

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