<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>More About Advertising &#187; squeezed middle</title>
	<atom:link href="http://www.moreaboutadvertising.com/tag/squeezed-middle/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
	<lastBuildDate>Fri, 24 May 2013 17:31:05 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>Media planning must be an issue for Tesco when £110m ad spend still leaves it in &#8216;squeezed middle&#8217;</title>
		<link>http://www.moreaboutadvertising.com/2012/04/media-planning-must-be-an-issue-for-tesco-when-110m-ad-spend-still-leaves-it-in-squeezed-middle/</link>
		<comments>http://www.moreaboutadvertising.com/2012/04/media-planning-must-be-an-issue-for-tesco-when-110m-ad-spend-still-leaves-it-in-squeezed-middle/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 07:35:29 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[agency review]]></category>
		<category><![CDATA[aldi]]></category>
		<category><![CDATA[Asda]]></category>
		<category><![CDATA[David Wood]]></category>
		<category><![CDATA[Dotty campaign]]></category>
		<category><![CDATA[initiative]]></category>
		<category><![CDATA[Interpublic]]></category>
		<category><![CDATA[Jane Horrocks]]></category>
		<category><![CDATA[media agency]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[Morrisons]]></category>
		<category><![CDATA[nielsen market share figures]]></category>
		<category><![CDATA[Phil Clarke]]></category>
		<category><![CDATA[Prunella Scales]]></category>
		<category><![CDATA[Sainsburys]]></category>
		<category><![CDATA[squeezed middle]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[the red brick road]]></category>
		<category><![CDATA[Waitrose]]></category>
		<category><![CDATA[£110m ad budget]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=41510</guid>
		<description><![CDATA[Tesco CEO Phil Clarke is due to unveil his plans to revive Tesco on Wednesday although readers of the UK&#8217;s Sunday papers probably know the answers already: relaunching its value range, more staff with more kit and warmer colours in store. The real problem for Tesco is that its &#8216;all things to all shoppers&#8217; strategy [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/04/media-planning-must-be-an-issue-for-tesco-when-110m-ad-spend-still-leaves-it-in-squeezed-middle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
