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Is botched Manchester United sponsorship deal the reason for Ewanick's departure from GM?

Is botched Manchester United sponsorship deal the reason for Ewanick’s departure from GM?

By Stuart Smith on July 30, 2012

“He failed to meet the expectations that the company has for its employees,” said General Motors spokesman Greg Martin cryptically. That looks like being GM global marketing supremo Joel Ewanick’s epitaph. The marketing whirligig quit abruptly this weekend, after two years at the steering wheel of one of the world’s biggest car companies. But just [...]

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Why the Premier League should stall new £35m Barclays sponsorship deal

Why the Premier League should stall new £35m Barclays sponsorship deal

By Stuart Smith on July 4, 2012

The Premier League just doesn’t get it, does it? The world is crashing around Barclays’ ears, its chief executive Bob Diamond has just been forced to step down by the Governor of the Bank of England, its chairman Marcus Agius will be exiting in the coming months, and Bob’s top team of investment bankers will [...]

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GM becomes Man U's 'auto sponsor' - but it's a shirtless deal and might be the wrong horse anyway

GM becomes Man U’s ‘auto sponsor’ – but it’s a shirtless deal and might be the wrong horse anyway

By Stephen Foster on May 31, 2012

All is now revealed and General Motors is to sponsor lots of stuff to do with Manchester United, citing its 600m fans across the world, although it hasn’t supplanted shirt sponsors Aon. The deal gives GM brand Chevrolet the rights to plaster its logo over just about everything to do with Manchester United, including bits [...]

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Now GM's Joel Ewanick buys Manchester United

Now GM’s Joel Ewanick buys Manchester United

By Stephen Foster on May 30, 2012

Or some part of it anyway, as General Motors and Manchester United have scheduled a press conference in Shanghai tomorrow to announce a marketing deal. GM, you may recall, is based in Detroit and Man U is in, well, Manchester (Salford actually) but Shanghai’s where the money is. Man U is currently sponsored by American [...]

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