By Stephen Foster on May 17, 2013
Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an even better player, has also announced his retirement and it’s likely that another, 40 year-old [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged adidas, Andre Agassi, David Beckham, manchester united, PepsiCo, retirement, Sir Alex Ferguson, sponsors
By Stuart Smith on October 19, 2012
For years he wove a cynical circle of deceit around the community, perpetrating the most heinous misdeeds while masquerading as a benefactor of mankind. Of course, there were a few whispers. Doubters who thought the myth he had wrapped around himself was too good to be true. Alleged victims of his corruption who knew for [...]
Posted in Clients, Media, News, PR | Tagged BBC, charities, Jimmy Savile, Lance Armstrong, livestrong, nike, reputations, sponsors, stoke mandeville hospital, Tour de France
By Stephen Foster on September 11, 2012
In February 2011 I mocked the likelihood of tennis player Andy Murray ever becoming the serial slam winner his supporters hoped for and questioned if he was worth the £10m or so his advisers were trying to raise in sponsorship for him. Whoops. Now our boy is the US Open champion, as well as the [...]
Posted in Clients, Finance, News | Tagged Andy Murray, Ellie Simmonds, Ivan Lendl, Jessica Ennis, olympics, paralympics, sponsors, us open
By Stephen Foster on February 8, 2012
Let’s try to look at this logically. Football is a big business in the UK (BSkyB’s humungous profits depend on it, almost entirely). We have a very expensive Premier League of high-performing clubs, some of whose players are English. The finances of the England team depend on the willingness of supporters and commercial backers, sponsors, [...]
Posted in Clients, Finance, Media, News, PR | Tagged 1966, Anton Ferdinand, bskyb, David Bernstein, england manager, Euro finals, fa chairman, Fabio Capello, football association, James Lawton, John Terry, manchester city, Patrick Barclay, Peter Scudamore, Rio Ferdinand, sponsors, Wayne Rooney, wembley stadium, world cup
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