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How to work out the real cost of a Facebook fan

How to work out the real cost of a Facebook fan

By Staff on June 26, 2012

We’ve heard a lot recently about the benefits of advertising (or not) on Facebook: General Motors’ Joel Ewanick doesn’t think it works for him, WPP’s Sir Martin Sorrell says it’s good for branding but not harder-working ad campaigns (assuming there’s a difference). Here Craig Robinson (left), editor of Facebook campaign tool Qwaya, explains how you [...]

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Big brands take over Facebook ad market

Big brands take over Facebook ad market

By Staff on May 7, 2012

As Facebook woos investors for its forthcoming IPO, set to value the company at a mind-boggling $96bn, there are mixed messages about its advertising prospects, its only real source of revenue. New research from ad platform Marin Software shows that the cost per clicks (CCC) for its premium social ads – like Sponsored Stories which [...]

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