By Stephen Foster on September 21, 2012
Actually it’s a heavyweight against a cruiserweight when you consider the size of the respective networks, vast for BBDO much smaller for W+K. But increasingly these two seem to be the agencies at the top of client minds when they weigh up the attractions of a new agency. Both are competing for BBDO’s Gillette account [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged Andrew Robertson, asia, bbdo, Gillette, old spice, olympics, procter & gamble, spikes, Visa, wieden+kennedy
By Stephen Foster on November 15, 2011
Carlsberg is the world fourth-largest brewer with a history of famous advertising (‘Probably the best lager…) but uses a hotch-potch of agencies. Its new tagline ‘That calls for a Carlsberg’ has been run out of London integrated agency Fold7 with some notable work from Belgium’s Duval Guillaume Modem. Now JWT Hong Kong has won a [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, cannes, Carlsberg, commarco, duval gullaume modem, fold7, heineken, jwt hong kong, molson coors, probably the best lager, samsonite, scholz & friends, spikes, wieden+kennedy amsterdam, WPP
By Staff on October 12, 2011
WPP boss Sir Martin Sorrell recently doubled his 2011 acquisition budget to £400m and he’s been busy spending some of it recently, including today’s purchase by WPP agency JWT of A4A, a digital agency founded in 2003 and based in Beijing. The agency employs 80 people and clients include Audi, Lenovo, Mamibuy and Nokia. A4A’s [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged a4a, acquisition, arcay pr, bates 141 rebrand, beijing, cannes grand prix, China, digital agency, JWT, lanka marketing research bureau, salary increase, samsonite, Sir Martin Sorrell, spikes, tns, WPP, wunderman philippines
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