By Staff on May 15, 2012
Brand owners rather than brands are becoming the stars in 2012 with Procter & Gamble emerging from its Cincinnati fastness to feature in its own ads, Unilver continuing its high profile sustainability programme and others like PepsiCo trying to make itself synonymous with music. Now dear old Kellogg’s, 90 years old this year (106 if [...]
Posted in Agencies, Clients, Creative, News | Tagged 90 years old, athletes, corn flakes, corporate retread, frosted flakes, interbrand, kellogg's, let's make today great, london olympics, Mark Baynes, new logo, new lopgo, PepsiCo, pop tarts, procter & gamble, project signature, special k, unilever, vml
By Angie Dean on April 1, 2011
Saatchi and Saatchi has won Kellogg’s sustainability strategy and activation plan across the EMEA region, the agency’s first Kellogg’s brief and an appointment which won’t have gone down particularly well with long-time Kellogg’s brand agency Leo Burnett. Quite what the assignment entails can only be known at this stage by Saatchi and Kellogg’s (and maybe [...]
Posted in Agencies, Clients, News, PR | Tagged kellogg's, kevin roberts, leo burnett, Marc Mathieu, Maurice Levy, publicis groupe, saatchi & saatchi, saatchi & saatchi s, special k, sustainability strategy, unilever
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