By Staff on February 7, 2013
Google is upgrading its online advertising service Adwords to make it easier for marketers to reach users on different devices. This is said to be the biggest change in Adwords since its inception. The revamped AdWords service, called ‘Enhanced Campaigns (left),’ will allow companies to manage bids for ads running at different locations and times. [...]
Posted in Finance, Media, News | Tagged ad prices, desktops, ehanced campaigns, facebook, google, mobile ads, smartphones
By Stephen Foster on May 11, 2012
We’re not entirely convinced about this but a new survey, Digital Living Index, from PR group Ketchum of 6000 consumers in six countries purports to show that we want simpler, not technologically groovier, digital devices like smartphones and tablets. According to Ketchum digital boss Esty Pujadas “simplification is the elephant in the living room” in [...]
Posted in Agencies, Clients, News, Research | Tagged cultural anthropologist, digital boss, digital living index, Emma Gilding, Esty Pujadas, iPad, ketchumpr group, maimi jungle park, orangutans, simplification, smartphones, survey, tablets, technology
By Stuart Smith on March 31, 2012
Unmistakable stress signs among competitors appear to herald a tectonic shift in the smartphone sector in favour of Apple. One rival RIM – maker of Blackberry – has retired hurt from the consumer ring. Another, Apple’s principal adversary in the field, is having to carefully rethink its ‘open-door’ strategy. No surprise, perhaps, that the cracks [...]
Posted in Clients, Finance, News | Tagged android, apple, BlackBerry, google, htc, iPad, Jim Balsillie, kindle fire, nexus one, online sales, rim, smartphones, tablets, Thosten Heins
By Stephen Foster on October 25, 2011
Timing wasn’t always Steve Jobs’ strongest suit (early in his career he picked fights he wasn’t sure to win) but the publication of Walter Isaacson’s biography ‘Steve Jobs’ immediately following the great man’s death means that his successor at the company Tim Cook and all the other Apple-ites know very clearly what’s required of them. [...]
Posted in Clients, Media, News | Tagged aopple tv, apple, biography, holy grail, interface, iPhone, iphone 4s, itv, smartphones, Steve Jonbs, successor, Tim Cook, tv meets computer, Walter Isaacson
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