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Crispin Porter's 'Small Business Saturday' campaign for Amex wins two Cannes Grand Prix

Crispin Porter’s ‘Small Business Saturday’ campaign for Amex wins two Cannes Grand Prix

By Stephen Foster on June 19, 2012

Crispin Porter+Bogusky’s ‘Small business Gets An Official Day’ (or ‘Small Business Saturday’) campaign for American Express has won the Promo & Activation Grand Prix and the Direct Grand Prix at this year’s Cannes International Festival of Creativity. The agency and Amex invented ‘Small Business Saturday’ to encourage US shoppers to visit small shops the day [...]

Posted in Agencies, Clients, Creative, News | Tagged amex campaign, black friday, cannes, direct, grand prix, promo & activation, small business saturday, thanksgiving

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