By Paul Simons on May 22, 2012
Several times in the past I’ve written about the challenges of managing brands from the top of companies, in particular in a turbulent trading environment like the one we find ourselves in. According to various experts this is likely to get worse before it gets better. It would seem French Connection is another retailer having [...]
Posted in Agencies, Clients, Creative, Finance, News, Research | Tagged brand equity, brand icebergs, cadbury, club 18-30, fading stars, fashion brands, fcuk, french connection, lizard ad, next, orbiting stars, Paul Simons, retail, rising stars, Sir Adrian Cadbury
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