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	<title>More About Advertising &#187; simons palmer denton clenmow and johnson</title>
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	<description>The alternative voice of advertising, marketing and media</description>
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		<title>Why two suits are better than one when you&#8217;re picking the dream team to start your ad agency</title>
		<link>http://www.moreaboutadvertising.com/2012/04/why-two-suits-are-better-than-one-when-youre-picking-the-dream-team-to-start-your-ad-agency/</link>
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		<pubDate>Mon, 16 Apr 2012 08:46:06 +0000</pubDate>
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		<category><![CDATA[Carl Johnson]]></category>
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		<category><![CDATA[day one to day 2555 (7 years in the life of an advertising agency)]]></category>
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		<category><![CDATA[Paul Simons]]></category>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=41534</guid>
		<description><![CDATA[This is the second extract adapted from Paul Simons’ book Day 1 to Day 2555 (or 7 years in the life of an advertising agency). Here Paul explains how he went about choosing the right team to start successful London agency Simons Palmer Denton Clenmow and Johnson which merged with TBWA seven years later. I’ve [...]]]></description>
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		<title>Paul Simons on starting an ad agency: how much market share do you need to be be successful?</title>
		<link>http://www.moreaboutadvertising.com/2012/04/paul-simons-on-starting-an-ad-agency-how-much-market-share-do-you-need-to-be-be-successful/</link>
		<comments>http://www.moreaboutadvertising.com/2012/04/paul-simons-on-starting-an-ad-agency-how-much-market-share-do-you-need-to-be-be-successful/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 14:42:30 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
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		<category><![CDATA[day 1 to day 2555 (7 years in the life of an advertising agency)]]></category>
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		<category><![CDATA[starting an agency]]></category>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=40666</guid>
		<description><![CDATA[This is the first of a number of excerpts adapted from Paul Simons&#8217; book Day 1 to Day 2555 (or 7 years in the life of an advertising agency) which explains that, although starting an agency is as much an art as a science, it is possible for science (in this instance maths) to play [...]]]></description>
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