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	<title>More About Advertising &#187; simon Johnson</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
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		<title>Carlsberg banks on old stagers Lynam, Christie and Charlton for big Euro 2012 investment</title>
		<link>http://www.moreaboutadvertising.com/2012/05/carlsberg-banks-on-old-stagers-lynam-christie-and-charlton-for-big-euro-2012-investment/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/carlsberg-banks-on-old-stagers-lynam-christie-and-charlton-for-big-euro-2012-investment/#comments</comments>
		<pubDate>Mon, 28 May 2012 07:25:05 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[academy]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[big investment]]></category>
		<category><![CDATA[Bobby Charlton]]></category>
		<category><![CDATA[Carlsberg]]></category>
		<category><![CDATA[David govier]]></category>
		<category><![CDATA[Des Lynam]]></category>
		<category><![CDATA[euro 2012]]></category>
		<category><![CDATA[fold7]]></category>
		<category><![CDATA[itlaia 90]]></category>
		<category><![CDATA[Linford Christie]]></category>
		<category><![CDATA[Peter Cattaneo]]></category>
		<category><![CDATA[simon Johnson]]></category>
		<category><![CDATA[sponsor]]></category>
		<category><![CDATA[Stuart Pearce]]></category>
		<category><![CDATA[world cup]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=44462</guid>
		<description><![CDATA[Carlsberg is pouring so much dosh into sponsoring Euro 2012 that it blamed it, in part, for some disappointing numbers it released recently. So it&#8217;s big tournament ad from UK agency Fold7 had better perform. The notion of a &#8216;fan academy&#8217; is quite clever (although England fans are supposedly giving the championships a miss, put [...]]]></description>
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