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Browse: Home / Sian Vickers

Sian Vickers

Gocompare and new agency Dare kill off Gio Compario - but who are they advertising to?

Gocompare and new agency Dare kill off Gio Compario – but who are they advertising to?

By Angie Dean on July 4, 2012

Price comparison website Gocompare.com has moved its account from indie creative team Chris Wilkins and Sian Vickers to Dare (which used to handle rival operation Moneysupermarket.com, now at Mother). And it’s decided to kill off its signature tenor Gio Compario (in truth some Welsh bloke), otherwise why change agencies? So this is its new ad, [...]

Posted in Agencies, Clients, Creative, News | Tagged Chris Wilkins, comparethemarket.com, dare, Gio Compario, gocompare.com, moneysupermarket.com, mother, Sian Vickers, Sue Barker, vccp, wimbledon

Gocompare picks Moneysupermarket's old agency Dare to take on Gio Compario challenge

Gocompare picks Moneysupermarket’s old agency Dare to take on Gio Compario challenge

By Stephen Foster on February 23, 2012

It’s a bit of a merry-go-round in the world of price comparison websites and now Gocompare.com (and its infamous tenor Gio Compario) has appointed Dare to handle its £28m creative account. Dare handled rival Moneysupermarket.com until it lost the account to Mother last March. This means the end of the road (for now) for husband-and-wife [...]

Posted in Agencies, Clients, Creative, News | Tagged Chris Wilkins, dare, Gio Compario, gocompare.com, Graham Rose, moneysupermarket.com, mother, noisy tenor, Richard Bazley, sheila's wheels, Sian Vickers

Gocompare reviews noisy ads as Moneysupermarket cranks up the volume with Mother

Gocompare reviews noisy ads as Moneysupermarket cranks up the volume with Mother

By Stephen Foster on January 12, 2012

Price comparison website Gocompare.com is reviewing its £28m creative account according to Campaign, something we predicted it might do back in September when it moved its media account to Carat. Not before time either as the amount of nasty, invasive noise generated by these sites is becoming intolerable; it’s not just Gocompare’s bellowing tenor Gio [...]

Posted in Agencies, Clients, Creative, News | Tagged carat, Chris Wilkins, comparethemarket.com, creative ad review, Gio Compario, gocompare.com, media review, meerkats, moneysupermarket.com, mother, noisy ads, Sian Vickers

Will Gocompare's £28m media review finally turn down the volume on annoying tenor Gio Compario?

Will Gocompare’s £28m media review finally turn down the volume on annoying tenor Gio Compario?

By Stephen Foster on September 8, 2011

Well we can only take so much. Price comparison site Gocompare.com’s campaign featuring bellowing tenor Gio Compario (actually a Welshman) has no doubt done wonders for the brand awareness and profits of the Esure-backed website but Gio is surely in danger of outstaying his welcome. Now the company is reviewing its media buying arrangements with [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged campaign, Chris Ingram, Chris Wilkins, cia, direct line, esure, Gio Compario, gocompare.com, insurance, mec, media review, Michael Winner, Peter Wood, price comparison website, sheila's wheels, Sian Vickers, welsh tenor, WPP

Big win for Mother as it lands £25m UK price comparison website Moneysupermarket.com

Big win for Mother as it lands £25m UK price comparison website Moneysupermarket.com

By Angie Dean on March 17, 2011

They’re getting classy these days, UK price comparison websites, and Moneysupermarket.com has raised the stakes a bit by hiring Mother to handle its £25m (media equivalent) creative advertising. The business moves from Dare whose swan song was quite a nice ad featuring politician John Prescott. Mother, which seems to have been a bit quiet recently, [...]

Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, Chris Wilkins, comparethemarket, dare, GoCompare, john Prescott, Johnny Vegas, meerkats, moneysupermarket, mother, pg tips, Sian Vickers, wieden & kennedy

New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

By Stephen Foster on January 13, 2011

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, just to create a trio, price comparison site moneysupermarket.com is reviewing its creative account even [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged Alan Leighton, Asda, brilliant media, Carolyn McCall, Chris Wilkins, comparethemarket, dare, dfs, easyJet, GoCompare, john Prescott, lord kirkham, mars, Maurice Levy, meerkats, moneysupermarket, Omid Djalili, Paul Troy, Peter Duffy, publicis, Richard Baker, Sian Vickers, Simon Gulliford

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