By Stephen Foster on January 13, 2012
Tesco has been a marketing-driven company ever since Ian MacLaurin (now the Baron MacLaurin of Knebworth) took over as boss at the end of the 1970s. MacLaurin ditched the old Green Shield trading stamps and ‘pile it high, sell it cheap’ ethos along with its old ad agency Saatchi & Saatchi to move firmly upmarket [...]
Posted in Agencies, Clients, Finance, News | Tagged Carolyn Bradley, christmas sales, clubcard, Dotty campaign, every little helps, Jane Horrocks, Karen Buchanan, Lord MacLaurin, Paul Hammersley, Philip Clarke, Prunella Scales, Richard Brasher, Sainsburys, share price crash, Sir Frank Lowe, Sir Terry Leahy, Tesco, the big price drop, Waitrose
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