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Scott McDonald

Nearly a third of online ads are wasted says survey - it's almost like the bad old days of Lord Leverhulme

Nearly a third of online ads are wasted says survey – it’s almost like the bad old days of Lord Leverhulme

By Stephen Foster on January 23, 2012

31 per cent of online ads are never seen by anyone according to a new survey by comScore, which is a bit of a blow considering that online advertising is growing like topsy, set to overtake print and hit $40bn in the US alone according to another new survey by eMarketer. So that means that [...]

Posted in Clients, Media, News | Tagged chrysler, comscore, conde nast, emarketer, ford, half my ad budget is wasted, kellogg's, Lord Leverhulme, online ads, research, Scott McDonald, soap magnate, us online revenue

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