By Staff on May 29, 2012
New patents, announced earlier this week by the United States Patent & Trademark Office, show that Apple is considering adding an iPen to its current range of accessories. The patents refer to a device which can sense the pressure the user is applying, to draw thicker lines for example (hardly rocket science?) and replicate rough [...]
Posted in Clients, Creative, News, Research | Tagged apple, iPad, ipen, palm, samsung galaxy note, Steve Jobs, stylus, super-stylus, us patents
By Angie Dean on May 23, 2012
David Beckham is so ubiquitous these days that it’s easy to forget he’s a footballer. So it’s clever of Samsung and Cheil to remind us of same by using him in this online film for the Galaxy Note tablet. The original idea was to get him to aim at Olympic rings apparently (this year being..) [...]
Posted in Agencies, Clients, Creative, News | Tagged cheil, David Beckham, Jason Zada, ode to joy, olympics, online film, Pepsi, samsung galaxy note
By Stephen Foster on May 15, 2012
One of the hardest jobs in adland is plugging a piece of technology that the techosphere (which increasingly means most target consumers) has already decided is pants. Wieden+Kennedy in London lost the Nokia account last year when, despite some massive displays of ingenuity, it found itself advertising Nokia attributes that were hardly mainstream and, in [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, apple, BlackBerry, hewlett-packard, iPhone, new global campaign, nokia, people of power, rim, samsung galaxy note, wieden+kennedy london
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