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	<title>More About Advertising &#187; sales promotion disaster</title>
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		<item>
		<title>Procter &amp; Gamble&#8217;s misfiring Brazil promotion brings Rio grinding to a halt</title>
		<link>http://www.moreaboutadvertising.com/2010/11/procter-gamble-brazil-promotion-brings-rio-grinding-hault/</link>
		<comments>http://www.moreaboutadvertising.com/2010/11/procter-gamble-brazil-promotion-brings-rio-grinding-hault/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 20:58:48 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Hoover]]></category>
		<category><![CDATA[procter & gamble]]></category>
		<category><![CDATA[rio de janeiro]]></category>
		<category><![CDATA[sales promotion disaster]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=6871</guid>
		<description><![CDATA[Produce a duff ad campaign and everybody forgets about it in the end. Get your sales promotion wrong and all sorts of disasters can ensue. Veterans of the business can remember the great Hoover disaster when some sales promotion company came up with a bright wheeze offering transatlantic flights to lucky winners of a competition. [...]]]></description>
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