Browse: Home / Sainsburys
By Stephen Foster on May 9, 2013
Food porn, dont’cha miss it? Back in the 90s, or thereabouts, Marks & Spencer was famous for its orgasmic food ads and now Sainsbury’s and trusty agency AMV/BBDO appears to be rehearsing the genre in this new campaign. Well it’s for muesli for Christ’s sake. Anyway it’s very nicely done. Sainsbury’s lost its ‘brand ambassador’ [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, food porn, Jamie Oliver, marks & spencer, new TV campaign, Sainsburys, y&r
By Staff on March 12, 2013
Tesco CEO Phil Clarke is a combative type and now Tesco is launching a new ‘price promise,’ a version of Sainsbury’s’ highly successful Brand Match that offers shoppers up to ten quid off at the till if what they buy is cheaper at Sainsbury’s, Asda or Morrisons. This has put the wind up some retail [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Asda, brand match, Morrisons, Phil Clarke, rice promise, Sainsburys, Tesco, wieden+kennedy london
By Paul Simons on January 11, 2013
The news was predictable albeit the detail about UK retail trading was not so easy. Would Tesco pull back share, would M&S turn the corner, would HMV survive? Then camera chain Jessop goes bump in the night before we’ve taken down our Christmas decorations. How come John Lewis cleaned up and posted record sales? Lots [...]
Posted in Analysis, Clients, Finance, News | Tagged christmas, customer service, jessops, John Lewis, marks & spencer, Morrisons, online, peter jones, Sainsburys, Tesco, uk retail
By Staff on January 10, 2013
There’ll be extra muffins at Tesco Towers in Cheshunt this morning as the UK’s biggest retailer posted a 1.8 per cent sales gain in the six weeks to January 5, including the key Christmas period. The figures flatter somewhat as they compare with a disastrous 2.3 per cent sales decline in the same period last [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged aldi, Asda, Chris Bush, christmas sales, fresh & easy, Morrisons, online sales, Philip Clarke, Sainsburys, Tesco, wieden+kennedy
By Stephen Foster on January 4, 2013
So do Christmas ads help sales? There are mixed messages from the John Lewis Partnership which also owns upscale grocer Waitrose. Sales at department store business John Lewis rose nearly 15 per cent in the five weeks to Christmas, about 13 per cent in same store terms, making it the clear Christmas winner in the [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve/ddb, christmas ads, John Lewis, Morrisons, Sainsburys, snowman ad, Tesco, Waitrose, wieden+klennedy
By Stephen Foster on November 20, 2012
The new Wieden+Kennedy London campaign for Tesco is a bit like London buses used to be: you wait ages for one (the first ad) to come along and then three (or a dozen) turn up at once. So here are some more petites vignettes for the UK’s biggest grocer (and much besides), fairly accurately reflecting [...]
Posted in Agencies, Clients, Creative, News | Tagged adam&eve/ddb, christmas tv campaign, John Lewis, Sainsburys, Tesco, wieden+kennedy london
By Stephen Foster on November 14, 2012
My spies tell me that the snippets of ads we’ve had so far from Wieden+Kennedy London for Tesco are the tip of the iceberg; a big proper ad is on its way. Five weeks in production apparently. So far we’ve had a little price-cut ad and a Clubcard one, which might give a clue about [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Asda, christmas ads, Justin King, Sainsburys, Tesco, wieden+kennedy
By Stephen Foster on November 13, 2012
Sainsbury’s is bravely facing up to life without celebrity chef and publishing tycoon Jamie Oliver and agency AMV/BBDO has taken the minimalist route with short films, albeit lots of them. This is quite a cunning ploy as it allows Sainsbury’s to conclude that there’s not just one Christmas day but lots of Christmas days (as [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, christmas days, Jamie Oliver, Justin King, Sainsburys, short films
By Stephen Foster on October 23, 2012
It’s two from WPP versus one from Omnicom in the shoot-out for HSBC’s $600m global account (according to Campaign) with incumbent JWT and Grey up against BBDO spearheaded by the UK’s AMV/BBDO. Despite the numerical disadvantage you’d have to make Omnicom and BBDO favourite. AMV/BBDO is the UK’s biggest agency and the proverbial safe pair [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, grey, hsbc, JWT, omnicom, Sainsburys, world's local bank, WPP
By Paul Simons on September 19, 2012
Travel broadens the mind, as they say, and I certainly benefited from this mind-developing effect after a trip that included a few days in Milan. The broadening of the mind was nothing to do with the magnificent buildings or the amazing food, it was the people. I realised Milan is packed with slim people, no [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged amv/bbdo, armando testa, food, italy, John Lewis, live well for less, obesity, retail, Sainsburys, simons palmer
Recent Comments