By Stuart Smith on January 15, 2013
It has been compared to bottoms – and also the most fiendishly complicated sex toy yet devised by Ann Summers. Yes, the new ITV logo, spearheading the TV station’s most ambitious rebrand in 11 years, has turned us into a nation of amateur psychologists desperately attempting to infer inner meaning from the Rorschach blot of [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Adam Crozier, Channel 4, digital analogue, groupm, itv, new identity, royal mail
By Stephen Foster on December 19, 2011
Branding companies (there seem to be more and more of them, perhaps because they used to be design companies) are heartily sick of being pilloried by ‘non-professionals’ for the weird and seemingly meaningless names they come up with (although this is largely the point, of course). In the UK the most recent notable example was [...]
Posted in Clients, Creative, News, Politics | Tagged academi, blackwater, branding agencies, cia, consignia, design companies, interbrand, iraq civilians killings, mercenaries, military, royal mail, security guards, training, xe
By Stephen Foster on October 5, 2011
Interpublic CEO Michael Roth has acquired a taste for acquisitions recently, buying companies in Brazil, India and the UK, and now the owner of McCann Erickson and DraftFCB is buying Meteorite, a well-established independent London marketing agency with 70 staff that handles Costa Coffee and Royal Mail among other accounts. Meteorite is ten years old [...]
Posted in Agencies, Clients, Finance, News | Tagged allofus, amusement park entertainment, costa coffee, Debbie Smith, draftfcb, gatorade, Hugh Bishop, India, interactive avenues, Interpublic, Jimmy Smith, meteorite, Michael Roth, nike, royal mail, s2 publicom, tbwa, uk marketing agency
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