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By Stephen Foster on April 24, 2012
The Brits and the French spent much of the 18th century vying for control of India (the Brits won, of course) and the two old adversaries seem to be busily engaged in another contest to the death on the sub-continent, this time in all things digital with respective national marcoms flagships WPP and Publicis Groupe [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aig, brandedge, digital marketing, digitas, hsbc, India, indigo, infosys, kantar, leo burnett, mysupermarket, publicis groupe, razorfish, rosetta marketing group, Sir Martin Sorrell, tata, thomas cook, Vikas Tandon, vivaki, WPP
By Staff on April 13, 2012
Curt Hecht (pictured), a 20-year veteran at Publicis Groupe and currently CEO of its 300-strong VivaKi Nerve Center in Paris, is leaving to join cable channel The Weather Channel as chief global revenue officer, in charge of TWC’s digital marketing and sales. Prior to moving to VivaKi Hecht was chief digital officer of Starcom where, [...]
Posted in Agencies, Media, News | Tagged 24/7 real media, cable channel, carat, Curt Hecht, David Kenny, dg, digitas, general motors, mediamind, razorfish, rosetta marketing group, starcom, the weather channel, vivaki, WPP, Zenith Optimedia
By Stephen Foster on December 2, 2011
WPP boss Sir Martin Sorrell seems to have decided it’s not good enough to be ‘just’ a PR firm these days, even if the PR firm in question is one of the world’s biggest and most famous. So WPP’s Hill & Knowlton is rebranding as Hill & Knowlton Strategies, reflecting its merger with lobbying outfit [...]
Posted in Agencies, News, Politics, PR | Tagged boston consulting group, glover park lobbying firm, Hill & Knowlton, hill & knowlton strategies, Jack Martin, Maurice Levy, mckinsey, Paul Taaffe, public strategies, rosetta marketing group, Sir Martin Sorrell, strategic consultancy
By Staff on November 7, 2011
Publicis Groupe and France Telecom are launching a venture capital start-up fund for tech companies aiming to raise €300m. The two companies are putting in the first €150m. The new fund will be managed independently of Publicis Groupe and France Telecom and will seek to back ventures in online marketing, e-commerce, mobile content and services, [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged digital media, digitas, everything everywhere, france telecom, Maurice Levy, nicolas sarkozy, publicis groupe, razorfish, rosetta marketing group, tech start-ups, tech venture capital fund
By Stephen Foster on October 13, 2011
You’d think that Maurice Levy’s Publicis Groupe already had enough digital media agencies with Digitas, Razorfish and two acquisitions this year in Rosetta Marketing Group and Big Fuel. But Levy (pictured), an IT expert himself in the days when computers were rather larger than they are now, is clearly determined to dominate this area (in [...]
Posted in Agencies, Media, News | Tagged big fuel, crm365, digital agency, digitas, france, germany, Maurice Levy, mobile and social media, New York, razorfish, rosetta marketing group, uk
By Stephen Foster on July 14, 2011
Publicis Groupe CEO Maurice Levy is dispensing his euros again, this time lining up a deal to buy leading US social media agency Big Fuel. Big Fuel was founded by Avi Savar in 2008 as a branded content agency but rapidly switched to focus on providing social media expertise for big brands. Kirshenbaum Bond Senecal [...]
Posted in Agencies, Clients, Finance, News | Tagged big fuel, digitas, Jean-Yves Naouri, Jon Bond, kirshenbaum bond senecal & partners, Lori Senecal, Maurice Levy, mdc partners, publicis groupe, razorfish, Richard Kirschenbaum, rosetta marketing group, vivaki
By Stephen Foster on June 14, 2011
More evidence has emerged of Arnold Worldwide’s attempt to reposition itself as a digital player with the hire of Kryssy Bloch from Ogilvy & Mather New York. The Boston-based agency, which is number two in the Havas empire to Euro RSCG, has created the new post of vice president and director for digital talent management [...]
Posted in Agencies, Creative, News | Tagged advertising, Andrew Benett, arnold worldwide, david jones, digital, digitas, Elliott Seaborn, havas, Kim Bartkowski, Kryssy Bloch, Matt Howell, modernista, ogilvy & mather new york, publicis groupe, razorfish, rosetta marketing group
By Stephen Foster on June 1, 2011
We only ask because Andrew Benett, global CEO of Havas-owned Arnold Worldwide, has been waving his cheque book at digital stars again, signing two top-ranking executives from French rival Publicis Groupe’s all-conquering Digitas. Digitas creative director Kim Bartkowski (pictured) is joining as digital creative director of Boston-based Arnold’s New York office while Digitas senior V-P [...]
Posted in Agencies, Clients, Creative, News | Tagged Andrew Benett, arnold worldwide, chili's, david jones, digital, digitas, Elliott Seaborn, Euro RSCG, hill holliday, Kim Bartkowski, Matt Howell, Maurice Levy, modernista, razorfish, rosetta marketing group
By Stephen Foster on May 18, 2011
At first glance Publicis Groupe’s agreed $575m bid for US-based Rosetta Marketing Group looked like the addition of a third leg to the company’s VivaKi digital media group which already includes big buys Digitas and Razorfish. Not so says boss Maurice Levy, Rosetta isn’t going into Vivaki but instead will be a standalone consultancy business [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged boston consulting group, Chris Kuenne, dave, digitas, engine group, galleon, Maurice Levy, mickinsey, publicis groupe, Raj Rajaratnam, razorfish, rosetta marketing group, the brand union, vivaki, WPP
By Staff on May 17, 2011
Publicis Groupe is making its third big bet on digital in five years by agreeing to pay $575m for Princeton-based US digital outfit Rosetta Marketing Group. Rosetta, founded in 1998, provides personality-based marketing services (analyzing the different brand choices consumers make across a wide spectrum of marketing channels) and offers direct marketing, telemarketing, sales training [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Chris Kue, digitas, Maurice Levy, omnicom, pfizer, princeton, procter & gamble, publicis groupe, razorfish, rosetta marketing group, WPP
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