Bartle Bogle Hegarty is mining a rich vein of creative form at the moment and thinking small doesn’t come into it at all. Fresh from summoning the ghosts of the nation’s heroic aviators for British Airways, its agency in Brazil, Neogama/BBH has taken on the not unimposing task of turning Sugarloaf Mountain overlooking Rio de [...]
Interpublic has bought a majority stake in S2Publicom, ranked among the top five public relations firms in Brazil. S2Publicom was formed last year by the merger of S2 and Publicom, two major public relations firms that have been operating in the country for more than two decades. Both were affiliates of Interpublic-owned Weber Shandwick and [...]
Produce a duff ad campaign and everybody forgets about it in the end. Get your sales promotion wrong and all sorts of disasters can ensue. Veterans of the business can remember the great Hoover disaster when some sales promotion company came up with a bright wheeze offering transatlantic flights to lucky winners of a competition. [...]
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