After rather failing to take the world by storm with its Ridley Scott-produced online film starring Damon Lewis, Jaguar is turning to good old 30-second spots to launch its new F-Type sports car in the US. At first this seems like another case of Jerry Judge’s despised ‘running footage’ but then it takes off (literally) [...]
Here we are then, the first film from Ridley Scott’s new branded content company (or whatever they call them these days) called ‘Desire’ for Jaguar’s new F-Type sports car. The amount of hype around this car is unbelievable – is it any better than, say, a Merc? Anyway the film features Homeland’s Damian Lewis and [...]
Following our interview with Roy Jeans of Rapport about digital outdoor (among other things) we received the following piece from a correspondent we’ll call ‘disgruntledatoutdoor.’ It makes a contrary and interesting read. For many years luminaries of the outdoor advertising industry have been extolling the virtues of digital outdoor advertising – largely based on the [...]
More raunchy stuff (well it is cold outside) – here’s Lana Del Rey smouldering away (to some effect) for the new Jaguar F-Type sports car with a newly-minted tune Burning Desire. It will also feature in Jaguar’s new F-Type sponsored film Desire, produced by Ridley Scott. There’s so much hype around this car, the long-awaited [...]
Funny how Coca-Cola has made polar bears a brand property: maybe, way back, someone in Atlanta decided it needed a winter strategy. Anyway, it’s now produced on online epic featuring said animals, produced by Ridley Scott, David Scott is involved in there somewhere, and directed for CAA by Kung Fu Panda director John Stevenson. It’s [...]
Some drivers still go weak at the knees at the thought of Jaguar’s famous E-Type sports car from the early 1960s, arguably the prettiest sports car of them all and a capable performer too, at a price that was a bit more affordable than Ferraris, Maseratis and Mercedes. I believe one Charles Saatchi snapped up [...]
The UK’s D&AD, once the world’s premier ad awards but now much diminished, has just celebrated its 50th birthday and dished out various gongs. I can’t give you the details as D&AD doesn’t see fit to send them to us – so they can fuck off. But I can’t help noticing that Tony Kaye (pictured), [...]
For the late Sixties Hollywood Britpack – Ridley Scott, Alan Parker, Hugh Hudson, Adrian Lyne, David Puttnam – commercials production was the school where they learned the film-making art. Tony, Ridley’s younger brother by 7 years, was no exception. Initially, having graduated from the Royal College of Art, he hankered after the austere, attic-lit life [...]
Does it make any difference to hard-pressed British consumers if their Hovis loaf is made of British wheat? Actually they probably assumed it always was, given the brand’s heritage. And will they spend a bit more on it, as opposed to standard Hovis, from somewhere else presumably? Equally hard-pressed Hovis owner Premier Foods (labouring under [...]
The late Steve Jobs was nearly as interested in advertising as he was in his beloved products and in 1985, the year after Apple’s triumphant Super Bowl debut with Ridley Scott and Chiat Day’s ’1984′ launch commercial for the Macintosh, the nascent company struck out completely with another Chiat Day Super Bowl epic, ‘Lemmings,’ which [...]
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