By Stephen Foster on April 27, 2012
The Red Brick Road, Tesco’s UK agency for seven years, has accepted the inevitable and resigned the £110m account, all of it, it seems, including Tesco Bank, Tesco.com and trade marketing which is was supposed to be keeping. Which raises two questions: is there a future for TRBR? And where else can Tesco go other [...]
Posted in Agencies, Clients, News | Tagged adam & eve, CHI, David Hackworthy, ddb, John Lewis, JWT, mccann, oystercatchers, Paul Hammersley, Paul Weinberger, publicis, Rick Bendel, rkcr/y&r, Sir Martin Sorrell, Tesco, the red brick road, trbr, walmart, £110m account
By Staff on March 20, 2012
Former Publicis London boss Rick Bendell (pictured) is to take on a new job at Asda owner Walmart and will be replaced as marketing boss of the UK chain by Stephen Smith. Bendel has been CMO of Walmart’s international operation for the past three years as well as overseeing Asda’s marketing efforts and now he [...]
Posted in Agencies, Clients, News | Tagged Andy Clarke, Asda, delhaize, gratterpalm, international role, kosmix, online, publicis london, Rick Bendel, saatchi & saatchi, Stephen Smith, walmart
By Angie Dean on April 19, 2011
Walmart, the world’s biggest retailer, seems to be serious about this online business, buying social media specialist Kosmix as the foundation of a new Silicon Valley-based operation @WalmartLabs. Kosmix filters and organises material for social media for individual users so potentially it offers Walmart an alternative to marketing campaigns on existing social media sites like [...]
Posted in Clients, Media, News | Tagged @walmartlabs, Amazon, Anand Rajaran, junglee, kosmix, Rick Bendel, Venky Harinarayan, walmart
By Stephen Foster on October 23, 2010
He just might be. Bendel, who used to run the Wal-Mart owned Asda account at Publicis in London, quit to join Asda as marketing director four years ago and was then promoted last year to be Wal-Mart’s head marketing honcho in all markets outside the US. Ad Age reports that Wal-Mart is reviewing its agency [...]
Posted in Agencies, Clients, News | Tagged Asda, martin agency, Maurice Levy, omnicom, publicis groupe, Rick Bendel, Sir Martin Sorrell, wal-mart
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