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By Stuart Smith on April 13, 2012
But don’t hold your breath for a result. This is going to be a long-drawn-out contest, meticulously refereed at every stage by agency intermediary Oystercatchers. Not a cosy inside job, pushed through on a nod and a wink from Tesco’s C Suite, as has tended to be the case in the past. The first stage, [...]
Posted in Agencies, Clients, News | Tagged 24/7 real media, Asda, big price drop, Carolyn Bradley, every klittle helps, grey, JWT, Martin wood, Morrisons, new platform, oystercatchers, Paul Weinberger, Peter Cowie, Phil Clarke, profit warning, Richard Brasher, Sainsburys, shortlist, Sir Frank Lowe, Sir Martin Sorrell, Sir Terry Leahy, Suki Thompson, Tesco, the red brick road, uk business, WPP, £110m pitch
By Stephen Foster on March 15, 2012
The strife at Tesco is no showing no immediate signs of ending with the news that Richard Brasher (pictured), UK CEO of Britain’s biggest retailer, is on his bike, to be replaced by PLC CEO Philip Clarke. Brasher stepped up to the top UK job when Sir Terry Leahy stepped down as PLC CEO just [...]
Posted in Clients, Finance, News | Tagged Asda, big price drop, lidl, Philip Clarke, Richard Brasher, Sainsburys, Sir Terry Leahy, Tesco, two captains, Waitrose
By Stephen Foster on January 13, 2012
Tesco has been a marketing-driven company ever since Ian MacLaurin (now the Baron MacLaurin of Knebworth) took over as boss at the end of the 1970s. MacLaurin ditched the old Green Shield trading stamps and ‘pile it high, sell it cheap’ ethos along with its old ad agency Saatchi & Saatchi to move firmly upmarket [...]
Posted in Agencies, Clients, Finance, News | Tagged Carolyn Bradley, christmas sales, clubcard, Dotty campaign, every little helps, Jane Horrocks, Karen Buchanan, Lord MacLaurin, Paul Hammersley, Philip Clarke, Prunella Scales, Richard Brasher, Sainsburys, share price crash, Sir Frank Lowe, Sir Terry Leahy, Tesco, the big price drop, Waitrose
By Angie Dean on November 26, 2010
Tesco commercial and trading director Richard Brasher, set to become the retailer’s new UK CEO when the company reorganises under new big boss Philip Clarke, let slip that Tesco Finest was now the UK’s biggest brand yesterday when he was showing analysts around a new store in the north west that will be one of [...]
Posted in Clients, Finance, News | Tagged christmas, clubcard, finest, marks & spencer, Philip Clarke, Richard Brasher, Sainsburys, Tesco
By Stephen Foster on June 8, 2010
International director Philip Clarke is to take over as CEO of Tesco from long-serving chief Sir Terry Leahy. Leahy is going to retire next year at 55, as much probably to create some room at the top as from any great desire to go. Tesco has recently lost a few key executives from its senior [...]
Posted in Clients, News | Tagged Philip Clarke, Richard Brasher, Sir Frank Lowe, Sir Terry Leahy, Tesco, the red brick road, Tim Mason
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