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Now Aegis steps up the Indian digital agency gold rush with Communicate 2 acquisition

Now Aegis steps up the Indian digital agency gold rush with Communicate 2 acquisition

By Staff on August 14, 2012

Yet another plum has been plucked from the Indian digital tree by a western marcoms giant, this time it’s digital consultancy and search marketing agency Communicate 2 which has been bought by Aegis to merge with its iProspect digital network. Communicate 2 boss Vivek Bhargava (left) says: “Aegis Media’s iProspect global network gives us access [...]

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Interpublic leads the bidding for Indian digital agency Interactive Avenues

Interpublic leads the bidding for Indian digital agency Interactive Avenues

By Staff on August 13, 2012

Interpublic may have been the subject of fevered takeover speculation recently but it is still trying to stay in the acquisition game, reportedly trying to close a deal to buy India’s biggest digital agency Interactive Avenues. IA, founded by CEO Ratish Nair (left) handles ICICI Bank, Sony India and ITC among others and employs about [...]

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