By Stephen Foster on May 10, 2013
***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age unless you stop advertising altogether). And stop sponsoring music, which Coke clearly isn’t going to [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged Alex Bogusky, Billington Cartmell, british telecom, bskyb, campaign palace, coca-cola, decisive, desperados, france, Paul Fishlock, relaunch, sports rights war, Tony Granger, tv, virgin media, wrigleys 5 gum
By Stephen Foster on April 30, 2013
In this era of long and longer ads cum online films, what on earth can you do in ten seconds? Well London agency !8 Feet & Rising has produced this diverting little ad, ‘Whinging Chair,’ for AkzoNobel’s Cuprinol woodcare brand. Which works because it follows hard on the heels of this slightly longer relaunch ad. [...]
Posted in Agencies, Clients, Creative, News | Tagged 18 feet & rising, akzonobel, cuprinol, relaunch, tv campaign
By Stephen Foster on May 21, 2012
Recently-appointed UK Newspaper Marketing Agency boss Rufus Olins, former CEO of research operation WARC and before that of Haymarket’s business titles, is relaunching the Newspaper Marketing Agency as Newsworks. Olins says: “The media landscape is evolving fast and this is affecting the national press as much as any other medium. We need to start thinking [...]
Posted in Agencies, Clients, Media, News, Research | Tagged digital platforms, from newspapers to newsbrands, guardian, haymarket, mail online, newspaper marketing agency, newsworks, relaunch, Rufus Olins, uk newspapers, warc
By Staff on October 17, 2011
Here are some of the first offerings from Wieden+Kennedy Portland for Procter & Gamble’s iconic Ivory Soap and the relaunch campaign does what it says on the tin – keeps it ‘pure, clean and simple.’ It’s certainly not the engaging drama one might have expected judging by W+K’s other efforts but maybe there’s more to [...]
Posted in Agencies, Clients, Creative, News | Tagged dove, ivory, Kevin Hochman, new packaging, procter & gamble, relaunch, soap, unilever, w+k, wieden+kennedy portland
Recent Comments