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Audi shows how to exploit the controversial London Olympics with Audi City digital store launch

Audi shows how to exploit the controversial London Olympics with Audi City digital store launch

By Staff on July 30, 2012

Audi is the most successful luxury car brand in the world at the moment, making big gains in the US and China and outselling BMW and Mercedes in the UK. Now it’s chosen London’s prime Regent Street shopping area (site of the big West End Apple store) as the venue for its first Audi City [...]

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Hugo Boss boss plugs Beijing fashion show app

Hugo Boss boss plugs Beijing fashion show app

By Stephen Foster on May 3, 2012

Talk about a connected world, if you download a Hugo Boss app you can watch the upscale outfitter’s forthcoming May 18 3D presentation at the Beijing Fashion Show by pointing your iPhone at a sticker placed on various Hugo Boss stores around the world in a new Sapient/Nitro campaign. Here’s Hugo Boss CEO Claus-Dietrich Lahrs [...]

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