By Staff on June 18, 2012
Ajaz Ahmed, founder of digital agency giant AKQA is one of the co-authors of a new book Velocity, a best-selling guide to surviving and prospering in the digital age. Here he explains why their thinking is relevant to all kinds of companies, what independence means to him and why he wants AKQA to grow to [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged Ajaz Ahmed, akqa, apple, independence, nike, red bull, Sir Richard Branson, Stefan Olander, velocity, virgin
By Stephen Foster on March 14, 2012
A new survey by the World Federation of Advertisers (WFA) of its members reveals that almost 60 per cent of global marketers are shifting budget to focus on new markets for growth. Nearly 95 per cent think future growth will come from outside the US. Based on 65 responses from marketers representing nearly $40bn in [...]
Posted in News | Tagged best practice, durex, emerging markets, global marketers, global marketing conference, insular us, mobile, new survey, red bull, social marketing, Stephan Loerke, wfa, world federation of advertisiers
By Angie Dean on January 26, 2012
The rise of energy drink Red Bull is, in its way, as remarkable a marketing tale as that of Apple, now once again vying with Exxon to be the world’s biggest company and sitting on a staggering $96bn of cash. This is a new Red Bull film plugging its Signature Series action sports series on [...]
Posted in Clients, Creative, Finance, Media, News | Tagged action sports, apple, nbc, other films, red bull, Scott Duncan, signature series, spontaneous
By Angie Dean on November 7, 2011
Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water to make it taste better (or different) has generated $100m in revenue in its first [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, caffeine, drago5, energy drinks, Irene Rosenfeld, Kraft, launch, mcgarrybowen, mio, mio energy, mother new york, red bull, sour patch kids, taxi new york, toronto
By Stephen Foster on September 16, 2011
Drugs giant GlaxoSmithKline is teaming with Formula One team owner McLaren to tap the vroom vroom boys’ engineering expertise to help its own manufacturing processes and research and development. Sooner or later the association will probably lead to a Lucozade sticker or two on the McLaren racing chassis as well (that’s the one trying to [...]
Posted in Clients, Creative, News | Tagged Bernie Ecclestone, f1, formula one, glaxo, glaxosmithkline, gsk, Lewis Hamilton, mclaren, red bull, Ron Dennis, Royal Bank of Scotland, santander, Sebastian Vettel, Sir Fred Goodwin, Sir Martin Sorrell, WPP
By Staff on January 20, 2011
Troubles over money that is as a new lower fees regime in the relationship between Interpublic’s Initiative Media and giant US retailer Home Depot seems to have led to the abrupt switch of its media account to currently all-conquering Carat. This is Steve McLellan’s report in Adweek. The Home Depot has shifted the bulk of [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged beiersdorf, carat, Corey Mitchell, home depot, initiative media, Interpublic, mrm new york, nsa, octagon, pfizer, red bull, relativity media
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