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Browse: Home / rebel shareholders

rebel shareholders

Pressure grows on Procter & Gamble to cut costs and rebuild flagging brands

Pressure grows on Procter & Gamble to cut costs and rebuild flagging brands

By Stephen Foster on July 16, 2012

Procter & Gamble’s strategy of raising prices to restore its margins (which have slipped from nearly 20 per cent to about 16.5 per cent) seems to have backfired as one shareholder after another demands that it cuts costs (chiefly its ‘fat’ middle management) so it can restore growth through lower costs. Another cost that looks [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged Bob McDonald, flagging brands, P&G, Peter Golder, procter & gamble, publicis groupe, rebel shareholders

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