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By Stephen Foster on October 5, 2012
Well it’s certainly aiming high. Facebook, it says, is a way of bringing people together, something to hang on to in a tough world and an even more threatening universe (cut to threatening universe, which you don’t often see in ads). One of the “things that connect us.” Films/ads (which is it?) always take the [...]
Posted in Agencies, Analysis, Clients, Creative, Media, News | Tagged billion users, chrysler, detroit, facebook, levis, procter & gamble, Rebecca Van Dyck, the things that connect us, wieden+kennedy portland
By Angie Dean on October 4, 2012
Well you deserve a present for a billion users and Facebook, huge success though it’s been in most ways, could use a bit of expert communication advice just now as it struggles to turn social media dominance into money. So it’s no surprise that new CMO Rebecca Van Dyck has steered it towards all-conquering Wieden+Kennedy, [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged billion users, facebook, Rebecca Van Dyck, wieden+kennedy portland
By Stephen Foster on August 6, 2012
Levi’s said was planning to take its US campaign ‘Go Forth’ global last year although it was hard to see Wieden+Kennedy Portland’s ‘rust belt’ opus playing well outside the US, and maybe inside it. Now, mercifully, it’s decided to lighten up a bit although there’s still a faux heroic tone, citing “the thread in your [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, global campaign, go forth, levis, Rebecca Van Dyck, rivets and seams, rust belt ad, wieden+kennedy portland
By Stephen Foster on August 1, 2012
Apple Mac fans are true believers, essentially despising anyone dumb enough to use a PC from any other maker. And, over the years the ads originated in Lee Clow’s TBWA Media Arts Lab, have skilfully balanced this care for their community with the requirement to open out the wonderful world of Mac to zillions of [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, apple geniuses, facebook, Lee Clow, levis, Rebecca Van Dyck, Steve Jobs, tbwa media arts lab, Tim Cook, Windows
By Stephen Foster on March 6, 2012
It’s hardly a Jeremy Paxman-style inquisition but it’s enterprising of JWT to invite various marketing mavens on to its new web product Worldmakers. At least they’ll respond to JWT’s call the next time the account’s up (or the first time, in the case of Facebook). So here we have genial Bob Jeffrey, boss of JWT, [...]
Posted in Agencies, Clients, Media, News | Tagged Bob Jeffrey, Carolyn Everson, interviews, JWT, levis, Microsoft, nike, Rebecca Van Dyck, web channel, worldmakers
By Staff on February 6, 2012
The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to $100bn. Van Dyck, who made her considerable reputation at Apple where she helped to oversee [...]
Posted in Clients, Media, News | Tagged $100bn IPO, apple, Carolyn Everson, facebook, go forth campaign, iPad, iPhone, iPod, levis, Mark Zuckerberg, Rebecca Van Dyck, Sheryl Sandberg, wieden+kennedy
By Stephen Foster on October 20, 2011
Chevrolet agency Goodby, Silverstein and Partners has taken a fair amount of stick for its work for General Motors’ Chevrolet (as has GM CMO Joel Ewanick) so it must have been looking forward to celebrating Chevy’s 100th anniversary with some trepidation. Especially as Mother New York has snuck in on the account with the appointment [...]
Posted in Agencies, Clients, Creative, News | Tagged 100th anniversary, bridgeville pennsylvania, chevrolet, chevy, chevy runs deep, general motors, gm, go forth, goodby silverstein & partners, Joel Ewanick, levis, mother new york, new campaigns, Rebecca Van Dyck, ride of your life, the road we're on, then and now, wieden+kennedy, world series
By Stephen Foster on July 11, 2011
New Levi’s marketing boss Rebecca Van Dyck has put her stamp on the company’s marketing already by deciding to send Wieden+Kennedy’s ‘go forth’ campaign around the world. We’ve yet to see a new global TV ad but here’s one of the first ones from the US campaign, focussing on the rust belt town of Braddock [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, chrysler, Eminem, go forth, levis, new global ad campaign, nike, Rebecca Van Dyck, social renewal, wieden+kennedy portland
By Angie Dean on March 3, 2011
And before any agencies think they have a chance of unseating recently-appointed worldwide agency Wieden + Kennedy at the jeans maker we should point out that, prior to joining Apple in 2007, Rebecca Van Dyck spent 12 years at W+K, latterly heading the agency’s foundation global Nike account. Van Dyck, 41, moves from senior director [...]
Posted in Agencies, Clients, News | Tagged apple, levi strauss, nike, Rebecca Van Dyck, tbwa chiat day, wieden & kennedy
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