By Staff on April 25, 2012
Artfully disguised social engineering seems to be the theme of much US advertising recently – Chrysler reviving Detroit, P&G sponsoring mothers, Coke appropriating ‘Happiness’ – and now Mother New York has entered the fray with this opus for Book People Unite, a joint venture between not-for-profit Reading is Fundamental, the Library of Congress and the [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged ad campaign, ad council, book people unite, ebooks, library of congress, mother campaign, mother new york, reading, reading is fundamental, red riding hood, social engineering
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