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VW banks on new Beetle to boost US range sales

VW banks on new Beetle to boost US range sales

By Staff on April 19, 2011

There must be a lot of Volkswagen executives who wish the venerable Beetle, the old pre-war German people’s car, would go away. When the company revived the iconic brand in 1994 it was a flop in most parts of the world, failing to measure up to the company’s all-conquering Golf (Rabbit in the US for [...]

Posted in Agencies, Clients, Creative, News | Tagged beetle, deutsch, golf, Interpublic, polo, rabbit, super bowl, vw

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