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quattro

Winter temperature digital poster is a cool wheeze from Audi and Outdoor Plus

Winter temperature digital poster is a cool wheeze from Audi and Outdoor Plus

By Staff on December 13, 2012

Here’s a rather clever campaign from BBH and enterprising digital poster network Outdoor Plus – a poster for Audi’s Quattro four wheel drive system that pops up when the temperature in and around London drops to a certain level (which it certainly has this week). This one’s at Aldgate, on the edge of the City [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged aldgate, audi, bbh, cold temperature poster, London, outdoor plus, quattro

Audi tries to hook the big one in new Venables Bell US quattro campaign

Audi tries to hook the big one in new Venables Bell US quattro campaign

By Stephen Foster on January 25, 2012

Now you’re an educated lot so you won’t need telling the name of this new US Audi ad from Venables Bell to realise that it refers to one of the masterpieces of American literature (the ad’s called ‘Ahab’). Neat huh? Actually Audi’s quattro four wheel drive system has been a rather under-used asset for much [...]

Posted in Agencies, Clients, Creative, News | Tagged ahab, audi, Herman Melville, moby dick, quattro, venables bell campaign

Apple pulls Quattro, cedes mass mobile market to Google's AdMob

Apple pulls Quattro, cedes mass mobile market to Google’s AdMob

By Stephen Foster on August 20, 2010

Apple is closing its Quattro mobile ads business at the end of September, choosing to concentrate on its new iAds offer only available on iPhones and iPads. Apple bought Quattro Wireless for $250m earlier this year, a deal that is thought to have enabled regulatory approval for Google’s purchase of rival AdMob. The decision immediately [...]

Posted in Clients, Media, News | Tagged admob, apple, BlackBerry, google, quattro

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