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Does P&G's 'Proud Sponsor of Mums' Olympics campaign actually make sense?

Does P&G’s ‘Proud Sponsor of Mums’ Olympics campaign actually make sense?

By Stephen Foster on April 23, 2012

Well it’s hardly likely to shift that many Procter & Gamble products, although the brands come flying in almost as an afterthought near the end. But P&G has paid up to be one of the main Olympics sponsors along with the likes of Coca-Cola, McDonald’s and Samsung, for the next ten years so obviously it [...]

Posted in Agencies, Clients, Creative, News, PR | Tagged brand owners, coca-cola, happiness, london 2012, McDonalds, olympics sponsor, P&G, procter & gamble, proud sponsor of mums, samsung, wieden+kennedy

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