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Browse: Home / promo/activation

promo/activation

Cannes: Ogilvy Brazil wins Activation GP, Creative Effectiveness goes to W+K Amsterdam

Cannes: Ogilvy Brazil wins Activation GP, Creative Effectiveness goes to W+K Amsterdam

By Stephen Foster on June 18, 2013

Ogilvy Brazil has won the Promo/Activation Grand Prix for local football club Sport Club do Recife for a campaign inviting fans to become ‘immortal’ by becoming heart donors. There seems to have been a degree of disagreement about this one as the decision by the jury was delayed. You can see why: Brazil, football, heart [...]

Posted in Agencies, Clients, Creative, News, PR | Tagged cannes lions, creative effectiveness, grand prix, heineken international, ogilvy brazil, promo/activation, sport club do recife, wieden+kennedy amsterdam | Leave a response

FBI tries TV campaign to catch 81-year old gangster and his moll

FBI tries TV campaign to catch 81-year old gangster and his moll

By Angie Dean on June 21, 2011

The FBI is offering $100,000 to anyone who can let them know the whereabouts of one Catherine Greig, the 60-year old girlfriend of gangster James ‘Whitey’ Bulger, 81. This latter day (and somewhat superannuated) Bonnie and Clyde (Bulger is accused of 19 murders) were last sited in London in 2007. It’s got everything really; perhaps [...]

Posted in Clients, Creative, News | Tagged $100, 000 reward, Bonnie and Clyde, cannes lions, Catherine Greig, FB!, gangster, James Whitey Bulger, London, promo/activation, tv campaign

Who's to blame for the UK's poor Cannes performance - clients, planners, suits or creatives?

Who’s to blame for the UK’s poor Cannes performance – clients, planners, suits or creatives?

By Stephen Foster on June 21, 2011

It’s early days of course but three Grand Prix have been awarded at Cannes so far – one to Australia, two to Romania – and the UK has barely troubled the scorers in any category. So far DDB London has picked up a bronze lion for Budweiser in promo/activation (won by BV McCann for Romania’s [...]

Posted in Agencies, Clients, Creative, News | Tagged abbott mead vickers, advertising, cannes lions, Clients, collett dickenson pearce, David Abbott, direct, global accounts, grand prix, John O'Keeffe, long copy, planners, PR, press ads, promo/activation, shortlists, suits, uk, uk poor cannes performance, WPP

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