By Staff on July 26, 2011
This is an extract from Bartle Bogle Hegarty co-founder Sir John Hegarty’s much-praised recent book Hegarty on Advertising. Thanks to John and Bartle Bogle Hegarty for their permission. So how does one create that ‘great idea’ that turns the raw information into advertising that will engage and entertain as well as inform? There is a [...]
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