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New Prismaflex film shows the heavy lifting needed for the out-of-home ad boom

New Prismaflex film shows the heavy lifting needed for the out-of-home ad boom

By Stephen Foster on October 23, 2012

Out-of-home, as they call it, has become a boom area of advertising and media over the past decade or so and the old hidebound poster business has changed in consequence. But all we ever seem to hear about are the activities of the various agency-focussed groupings (WPP’s Kinetic, Aegis’s Postercope and former Kinetic boss Eric [...]

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Cannes makes outdoor boss Sam Cook a chief creative officer for a week - thanks to Ricoh

Cannes makes outdoor boss Sam Cook a chief creative officer for a week – thanks to Ricoh

By Staff on July 2, 2012

A year ago we reported on the erection (steady on) of a new Ricoh Tower on London’s traffic-packed M4 elevated section (the main route into London for Heathrow arrivals, of which there are about to be zillions for the Olympics if they ever succeed in navigating immigration). This is the first such London poster site [...]

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