By Staff on April 18, 2013
Well there’s a thing. We’ve all known for years that TV is on its way out as an ad medium – but, somehow or other it isn’t. New figures from Nielsen show that TV took 63 per cent of global adspend last year, 4.3 per cent up from the year before. Internet was the fastest-growing [...]
Posted in Analysis, Clients, Finance, Media, News | Tagged cinema, global adspend 2012, nielsen, outdoor, press, tv
By Stephen Foster on April 8, 2013
When I was editor of a ‘proper’ magazine my heart used to sink when the ad manager would come along and say such and such a media agency has had a really clever ad idea. Oh yeah, what is it this time? A portrait ad on the first A4 news page? A scratch and sniff [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 23 unfortunate placements, bloopers, imgur.com, posters, press
By Staff on September 22, 2011
Adspend levels in the UK declined for the first time in more than a year during the second quarter of 2011, according to the latest Advertising Association/Warc Expenditure Report. Ad revenues fell by 1.1 per cent year on year in the April to June period, at current prices. In the current dire economic circumstances this [...]
Posted in Clients, Finance, Media, News | Tagged aa/warc expenditure report, advertising association, budget cuts, direct marketing, london olympics, press, public sector, retail, Suzy Young, Tim Lefroy, tv, uk adspend 2011
By Stephen Foster on June 22, 2011
WPP media buyer Group M has slashed its growth forecast for total UK adspend in 2011 from 3.6 per cent to just 1.5 per cent. It says UK TV growth will be just one per cent (from a previous forecast of four per cent) while newspapers are set to take a terrible beating with national [...]
Posted in Media, News, Politics | Tagged 1979 general election, 2011 adspend forecast, Adam Smith, closures, coalition government, group m, magazines, Margaret Thatcher, press, retail, savage squeeze, Sir Geoffrey Howe, tv, uk ad expenditure, WPP
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