Premier League
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Sky Bet and Puma enter the great Premier League ad stakes
The UK Premier League is (almost) upon us and it’s become a big ad event too, just like the NFL…
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BBH notches Premier League win – some interesting issues down the line
BBH is probably having its best period since the halcyon days of messrs Bartle Bogle and Hegarty and the London…
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News
The Premier League becomes the global PR League
The three richest – and, therefore, likely most successful – football clubs in Europe may well be all controlled by…
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Goalie David James leads M&C Saatchi campaign against football ‘bet regret’
A TV ad ban for the gambling industry looms with a committee of MPs pushing for one and the return…
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FCB Inferno leads the (home) cheers for Premier League
Football’s back with us in the UK, albeit behind closed doors. Saw some of Manchester City and Arsenal last night…
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Guardian boss Pemsel takes hot seat at Premier League
Guardian CEO David Pemsel is moving from famine to feast with his appointment as CEO of the UK’s Premier League.…
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FCB Inferno wins UK Premier League
The UK’s high-earning Premier League has appointed FCB Inferno to handle its ad account. FCB takes over creative duties from…
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Coca-Cola and Premiere League go ‘Where Everyone Plays’
Coca-Cola recently got a kicking from Labour’s deputy leader Tom Watson, who said (at the Advertising Association conference) that the…
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Sky’s departing viewers mean vexed outlook for big-spending Premier League
Is the great TV-fuelled football gravy train hitting the buffers? Figures from Sky and broadcast measurement body BARB, collated by…
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