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pre-olympic campaign

McDonald's and DDB New Zealand get up early with new Olympics ad awards contender

McDonald’s and DDB New Zealand get up early with new Olympics ad awards contender

By Stephen Foster on July 9, 2012

When you’re stranded just north of Antarctica even watching the London Olympics on telly can be a bit of a trial, requiring lots of nocturnal interruptions. But the nearly always excellent McDonald’s (when it comes to ads anyway) and DDB New Zealand turn it into a something of a hymn to fatherhood in this pre-Olympics [...]

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