By Stephen Foster on June 17, 2013
Metro Trains’ Dumb Ways To Die from McCann Melbourne, everybody’s favourite to win the top Film Grand Prix (what the Cannes Lions used to be about) has started the big budget adfest (nearly £19m spent on entries apparently) by winning two unexpected Grand Prix in the Direct and PR categories. At this rate it could [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged cannes lions, David Gallagher, direct grand prix, dumb ways to die, jury chairman, ketchum europe, mccann melbourne, metro trains, pr grand prix, pr survey, PR Week
By Stephen Foster on June 19, 2012
WPP’s Sir Martin Sorrell will be bestriding the Croisette in Cannes like a colossus at this rate, not only has WPP won the group award in the Effie Effectiveness Index (nothing to do with Cannes officially) but WPP’s JWT Puerto Rico has scooped the PR Grand Prix with this campaign – ‘Get Off Your Culos [...]
Posted in Agencies, Clients, News, Politics, PR | Tagged banco popular, cannes, culos, effies, get off your butts campaign, jwt puerto rico, pr grand prix, Sir Martin Sorrell, WPP
By Staff on June 20, 2011
Publicis Groupe’s Maurice Levy said last year that he wanted 30 per cent of the company’s revenues to come from China and emerging markets and he’s obviously decided that PR is a good way forward, buying 400-strong Genedigi, which PG claims will make it the biggest PR group in China. Last year PG bought 120-strong [...]
Posted in Agencies, Finance, News, PR | Tagged cannes lions, China, eastwei relations, genedigi pr company, Johan Bjorksten, Maurice Levy, PR, pr grand prix, publicis groupe, Sir Martin Sorrell, WPP
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