By Staff on April 10, 2013
The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans, CEO of leading UK OOH specialist agency Rapport, explains how and why the industry is changing. Last year IPM (International Poster Management) rebranded as Rapport with the slogan “Rewarding Connections”. Why did you choose to [...]
Posted in Agencies, Analysis, Clients, Media, News, Research | Tagged cheil worldwide, initiative media, IPG, kinetic, mediacom, out of home, outdoor, posters, posterscope, rapport, rewarding connections, Roy Jeans, samsung, sky, talon, universal media
By Stephen Foster on April 8, 2013
When I was editor of a ‘proper’ magazine my heart used to sink when the ad manager would come along and say such and such a media agency has had a really clever ad idea. Oh yeah, what is it this time? A portrait ad on the first A4 news page? A scratch and sniff [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 23 unfortunate placements, bloopers, imgur.com, posters, press
By Stephen Foster on October 2, 2012
Most of us are aware of the famous ‘Labour Isn’t Working’ poster by Saatchi & Saatchi for the Conservative Party in 1979, even if not many people saw it (I think they only made one). Client and agency shot themselves in the foot too by using members of Enfield Young Conservatives for the poster, not [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged conservatives, Labour, labour isn't learning, labour isn't working, m&c saatchi, Maurice Saatchi, posters, saatchis
By Staff on March 27, 2012
The imminent London Olympics were supposed to produce a boom time for the whole media sector: from the mighty WPP which anticipated heavy client spending down to the UK’s poster contractors and agencies (one of which, Kinetic, is owned by WPP). All those anticipated visitors would surely persuade advertisers to uncork their wallets. They still [...]
Posted in Agencies, Clients, Finance, Media, News, Politics | Tagged global radio, imax cinema, JC Decaux, kinetic, locog, london olympics, moscow, Network Rail, ocean outdoor, out of home, posters, Rance Crain, russia, smedvig capital, stratford, utv media, visitors, waterloo, westfield shopping mall, WPP, £1m poster sites
By Staff on March 21, 2012
Know Digital founder and partner Rob Jenkins explains why increasingly popular QR codes on ads are no longer the best way to drive traffic to mobile websites. About five years ago I wrote a blog post for my previous agency predicting that QR codes were going to become increasingly visible in the UK over the [...]
Posted in Agencies, Media, News | Tagged iPhone, japan, know digital, london underground, mobile websites, posters, qr codes, Rob Jenkins
By Stephen Foster on February 24, 2012
Posterscope is Aegis Group’s out of home specialist agency which, like its rival WPP-owned Kinetic, sets out to handle all its clients’ poster spend and much else besides including increasingly popular ‘experiential’ marketing, events and the like. Posterscope has had its problems in the US, most recently with the coming to light of fraud allegations [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged $3bn global media account, aegis, carat, Clear Channel, dealers, detroit motor show, general motors, Joel Ewanick, kinetic, posters, posterscope, William Eccleshare, WPP
By Staff on September 20, 2011
The city of Los Angeles is suing Beverley Hills poster company SkyTag for ‘millions of dollars’ in the latest round of its battle to rid the city of huge ‘supergraphic’ posters which it claims are both dangerous (to office inhabitants and drivers) and illegal. LA recently won a court case and $1.4m against poster giant [...]
Posted in Clients, Media, News | Tagged beverley hills, cbs outdoor, damages, hollywood sign, illegal posting, los angeles, Michael McNeill, planning disputes, posters, skytag, supergraphics
By Stephen Foster on September 8, 2011
Time was when Kinetic, WPP’s out of home specialist media buyer, was a London poster specialist called Poster Publicity. It planned and bought poster campaigns mostly, mostly for generous rates of commission based on the assumption that buying posters was a laborious activity in comparison to buying TV or press. WPP bought a half share [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged creative agency, Eric Newnham, fuel, kinetic, landor, media panning, out of home, poster publicity, posters, posterscope, Rebecca Bainbridge, tenth avenue, WPP
By Stephen Foster on July 4, 2011
The UK’s Mail on Sunday thinks so, highlighting the case of Aegis Germany boss Aleksander Ruzicka who was jailed last year for trousering substantial backhanders (or ‘discounts’) from media owners. This sudden interest has been prompted by the likely sale by media buyer Aegis of market researcher Synovate to either French company Ipsos or, maybe, [...]
Posted in Agencies, Finance, Media, News | Tagged aegis, aegis germany, Aleksander Ruzicka, backhanders, ipsos, Johnillett professor Patrick Barwise, kinetic, mail on sunday, media owners, Nestle, outdoor, posters, posterscope, procter & gamble, synovate, unilever, weiterstadt jail, WPP, wyvern partners
By Stephen Foster on June 30, 2011
CBS Outdoor, the one-time Viacom company that is now going it alone with a ‘for sale’ sign on the door, has dispensed with the services of UK managing director Mike Moran and commercial director Mark Chippendale. Jason Cotterell, who negotiated the company’s (so far) successful deal with Westfield, is taking over. CBS Outdoor has lost [...]
Posted in Media, News | Tagged cbs outdoor, Clear Channel, digital, Jason Cotterell, JC Decaux, kinetic, london underground, Mark Chippendale, Mike Moran, outdoor advertising, oxford circus, posters, posterscope, tube posters, viacom
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