Browse: Home / possible worldwide
By Stephen Foster on September 11, 2012
Shane Atchison is the new(ish) boss of Possible Worldwide, WPP’s attempt to create a new global digital agency from bits and bobs around the empire, and he has admitted to the Financial Times that Plan A (be bigger) didn’t work. This is what he said. “It wasn’t working,” Mr Atchison says. “The companies had just [...]
Posted in Agencies, Clients, News | Tagged bigger is best, digital agency network, possible worldwide, Shane Atchison, Sir Martin Sorrell, wunderman, zaaz
By Staff on August 2, 2012
WPP’s Sir Martin Sorrell shows no sign of losing his appetite for digital acquisitions even after shelling out $540m for digital giant AKQA. The company has just completed a deal to buy a majority stake in the UK digital agency Fortune Cookie, a relative veteran of the digital wave having been set up in 1997 [...]
Posted in Agencies, Clients, Finance, News | Tagged akqa, digital, fortune cookie, possible worldwide, Sir Martin Sorrell, WPP
By Stephen Foster on May 21, 2012
It seems that we’re supposed to call Burma Myanmar these days – a nifty bit of rebranding for a country that was an international pariah a year or so ago. Anyway, where democracy (or some of it) leads WPP follows and the globe-trotting marcoms group has acquired a stake in Myanmar’s Today Advertising. The company [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged asia pacific, burma, democracy, digital agency, eastern europe, grape, henkel, myanmar, nifty rebranding, possible worldwide, russia, sabmiller, Sir Martin Sorrell, today advertising, WPP, yangon
By Staff on April 5, 2012
WPP’s ever-acquisitive acquisitions team have been busy bees again, snapping up newish SEattle-based advocacy firm Crowdverb and Hungarian digital marketing agency Carnation Internet Tanacsado. Crowdverb will become a part of PR giant Burson-Marsteller’s Direct Impact advocacy operation while Carnation will be part of WPP’s Possible Worldwide digital agency network. Meanwhile GroupM, the holding company for [...]
Posted in Agencies, Finance, Media, News, Research | Tagged advocacy, Burson-Marsteller, carnation internet tanacsado, Chris Copeland, crowdverb, digital agency, direct imact, groupm next, hungary, innovation, kantar, possible worldwide, research, Rob Norman, seattle, technology, WPP
By Stephen Foster on February 23, 2011
On the face of it it seems sensible enough to pull four WPP-owned digital agencies – New York’s Schematic, Bridge Worldwide in Cincinnati, Blue Interactive in Singapore and Quasar in New Delhi – together to form global network Possible Worldwide. Lots of digital pitches are regional or global these days so a network is a [...]
Posted in Agencies, Clients, Creative, News | Tagged blue interactive, bridge worldwide, buddy media, digitas, Mark Read, possible worldwide, publicis groupe, quasar, razorfish, schematic, super bowl, WPP, X-Factor
By Stephen Foster on February 16, 2011
Omnicom, owner of BBDO, DDB and TBWA, has confirmed the recovery in advertising industry fortunes with fourth quarter 2010 like for like revenue growth of ten per cent bringing total revenue in 2010 to $12.5bn (up 6.5 per cent) and profit to $819m (up 4.4 per cent). As well as benefiting the marcoms company’s big [...]
Posted in Agencies, Finance, News | Tagged bbdo, communispace, ddb, Hill & Knowlton, John Wren, Maurice Levy, Paul Taaffe, possible worldwide, Sir Martin Sorrell, tbwa, tenth avenue
By Angie Dean on February 16, 2011
Publicis Groupe has stolen a big march on the rest of the market with its digital agencies Razorfish and Digitas, dominating the US agency scene in particular. Now WPP is trying to fight back with the formation of a new digital-only network Possible Worldwide, headed by Trevor Kaufman from one of its member agencies Schematic. [...]
Posted in Agencies, News | Tagged blue interactive, bridge worldwide, possible worldwide, publicis groupe, quasar media, schematic, Trevor Kaufman, WPP
Recent Comments