By Stephen Foster on December 22, 2011
It’s a pretty impossible question to answer, as we know more about agencies in the UK and US than we do in many other markets. But it’s still worth having a go. In the UK Bartle Bogle Hegarty had an outstanding year, rediscovering its creative mojo with brilliant ads for Audi, Barnardo’s, Lynx and Yeo [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, agency of the year 2011, amsterdam, bartle bogle hegarty, bbdo, bbh, del campo saatchi, droga5, jwt shanghai, leo burnett sydney, mcgarrybowen, network of the year 2011, ogilvy & mather, portland, saatchi & saatchi, vccp, w+k, wieden+kennedy
By Stephen Foster on December 14, 2011
It’s been something of an annus mirabilis for Wieden+Kennedy London as the recently high-flying agency has seen the departures of biggest account Nokia (with attendant ten per cent redundancies) and the Guardian, one flagship account, Honda, cut back in the wake of the tsunami in Japan and another, Nike, award its plum Europe assignments to [...]
Posted in Agencies, Clients, Creative, News | Tagged 3, amsterdam, arla foods, beeline, coca-cola, Dan Wieden, guardian, heineken, honda, Ian Tait, Kim Papworth, London, Mark Fitzloff, Neil Christie, new partners, nike, nokia, portland, russia, Tom Blessington, Tony Davidson, wieden+kennedy
By Angie Dean on October 3, 2011
Wieden+Kennedy Amsterdam is launching The Dam Armada, a business unit of creative developers and designers set up to create digital products from apps to installations. The Dam Armada is the brainchild of Jordi Martinez who worked at Crispin Porter+Bogusky and DoubleYou before joining W+K Amsterdam. Martinez says “The Dam Armada is an opportunity to surprise [...]
Posted in Agencies, Clients, Creative | Tagged androidion, crispin porter+bogusky, decelopers and designers, digital apps, installations, Jordi Martinez, music, new business unit, portland, rima, the dam armada, tokyo, w+k amsterdam, w+k black book, wieden+kennedy amsterdam
By Stephen Foster on September 16, 2011
And able to choose their own currency, GBPs have the edge over dollars and euros at the moment. Agency finance directors probably wish there was a football-style transfer window in operation for creatives as what WPP’s Sir Martin Sorrell recently described as a ‘nuclear arms race’ in creative salaries takes hold. This is probably a [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged a seymour, cannes, Chacho Puebla, charles saatchi, creative salaries, creatives, ddb london, facebook, Geoff Seymour, Graham Fink, Justin Tindall, Matt Lee, Ogilvy & mather china, Pete Heyes, portland, saatchi & saatchi, Scott Vitrone, Siavosh Zabetti, Sir Martin Sorrell, Stuart Harricks, the red brick road, tropicana, w+k, wieden+kennedy, wieden+kennedy amsterdam, WPP
By Angie Dean on August 26, 2011
Few agencies have done more to inflict sports mania on the world than Wieden+Kennedy Portland, handmaiden to the global rise of Nike. So W+K New York’s tenure of Disney’s all-conquering ESPN sports channel is hardly a surprise and in its latest effort, set at a Detroit Tigers baseball game, it features a new(ish) spin on [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, baseball, decent proposal, detroit tigers, Disney, espn, New York, nike, portland, wieden+kennedy
By Stephen Foster on June 9, 2011
And it has ‘just do it’ on the end frame (actually I can remember saying this to recalcitrant hacks before Nike did). Wieden+Kennedy and Nike are synonymous of course although the agency, publicly at least, says it’s cool about its clients using other agencies so long as they’ve got most of the budget. But this [...]
Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, bass line, chrysler, Eminem, global campaign, mdc partners, new ad, nike, portland, skaters surfboarders snowboarders, w+k, wieden+kennedy
By Staff on March 16, 2011
Wieden + Kennedy was the agency cited by the bosses of the big marcoms companies at the recent 4As conference as the agency they most admired. Neil Christie, managing director of the Portland agency’s London outpost, explains what makes the agency tick. 1/ W+K now has a worldwide network of eight offices (Portland, New York, [...]
Posted in Agencies, Clients, Creative, News | Tagged allen brady & marsh, coca-cola, Dan Widen, Kim Papworth, Neil Christie, nike, nokia, portland, Tony Davidson, w+k london, wieden & kennedy
By Angie Dean on February 25, 2011
And writer (and celebrated guitarist) Carrie Brownstein should know as she briefly toiled at the famous Portland agency back in 2007, interviewing for its intern programme. The finale for the first series of IFC’s hit show Portlandia, set in and around Wieden’s home town, features writer Brownstein in acting mode as a bemused and bewildered [...]
Posted in Agencies, Creative, Media | Tagged Carrie Brownstein, ifc, portland, portlandia, wieden & kennedy
By Stephen Foster on February 8, 2011
“This is the motor city and this is what we do” says Eminem in Wieden & Kennedy Portland’s Super Bowl ad for the new Chrysler 200. It’s not just an ad for Chrysler (the car does indeed look very nice) but rapper Marshall Mathers’ home town, once the home of a booming auto industry and [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler 200, Eminem, Marshall Mathers, portland, super bowl, tamla motown, wieden & kennedy
By Stephen Foster on January 28, 2011
It’s been a good week for industry veteran Dan Wieden and his Portland-based Wieden & Kennedy, first they win Ad Age’s US agency of the year gong and now they’ve been given the rest of the Levi’s global account to add to the US business. Omnicom’s OMD has picked up the $100m global media account. [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged bartle bogle hegarty, Dan Wieden, Ed Meyer, grey, JWT, levis, nike, O&M, omd, portland, procter & gamble, Sir Martin Sorrell, wieden & kennedy, WPP, y&r
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