By Staff on April 17, 2013
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking big issues; witness its debut campaign for Facebook verging on Douglas Adams territory and also [...]
Posted in Agencies, Clients, Creative, News | Tagged cars, China, chrysler, facebook, fiat, italy, la vita e bella, moms campaign, portland, procter & gamble, wieden+kennedy
By Stephen Foster on January 11, 2013
Wieden+Kennedy is replacing global ECD John Jay – who’s off to run new innovation company W+K Garage with a new top duo, agency veteran Mark Fitzloff and digital wizard Colleen DeCourcy (pictured) who joins from Socialise, the New York social media agency she founded in 2010 and which is now part-owned by Havas. The two [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Colleen DeCourcy, Dan Wieden, Dave Luhr, digital, global, John Jay, portland, reshuffle, wieden+kennedy
By Stephen Foster on December 18, 2012
These are my choices for ad/campaign of the year, agency of the year and person of the year. Tomorrow (or maybe the next day) we’ll try to reach a consensus about the ultimate top dogs of 2012. So to ads: BBH’s Three Little Pigs for the Guardian was undoubtedly the tour de force of the [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged ad of the year, agency of theyear, ahab, Ajaz Ahmed, akqa, audi, cravendale, facebook, London, person of the year, portland, southern comfort, Tesco, venable bell, wieden+kennedy
By Stephen Foster on November 9, 2012
Digital agency SapientNitro has bought Second Story, one of the many cutting-edge creative companies in Portland, home to Wieden+Kennedy among others. Second Story specialises in combining digital fireworks with physical environments including installations in stores, showrooms and exhibitions. Donald Chesnut, chief experience officer at SapientNitro says: “Today’s connected consumers don’t distinguish between physical and digital, [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Donald Chesnut, installations, portland, sapientnitro, second story, wieden+kennedy
By Stephen Foster on October 2, 2012
You can imagine the conversation can’t you – Ajaz Ahmed of AKQA (left) and Sir Martin Sorrell (not for the first time). “Look Ajaz, come in with us and we’ll back AKQA to be the biggest and best digital network in the world.” “It already is.” “Well even bigger and better than it is now.” [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Ajaz Ahmed, akqa, atlanta, lbi, nike, portland, Sir Martin Sorrell, Tom Bedecarre, wieden+kennedy, WPP
By Stephen Foster on September 26, 2012
One of the points about having a network is that you pick up business without having to put yourself out too much and Wieden+Kennedy London has just won Brown-Forman’s Southern Comfort in the UK following a solid debut on the business from W+K New York. This in itself is noteworthy as W+K New Yoirk has [...]
Posted in Agencies, Clients, Creative, News | Tagged 3, finlandia, London, Neil Christie, New York, portland, southern comfort, Tesco, wieden+kennedy
By Stephen Foster on July 3, 2012
Well it’s not a bad start for the all-conquering Dentsu-owned US agency which has taken over from the moribund Dentsu UK in London. Honda’s new CR-V (compact SUV or crossover depending on your taste) is crucial to establishing the Japanese-owned carmaker’s market presence in Europe and it seems odd that the company has chosen to [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler, cr-v, fiat, honda, London, mcgarrybowen, portland, wieden+kennedy, £25m pan-european campaign
By Staff on June 7, 2012
Arise Sir Dan, Lion of St Mark. The Dan in question is Dan Wieden, veteran co-founder and global executive creative director of Wieden & Kennedy, currently one of the world’s most outstanding creative advertising agencies. And what at first sight appears to be a Medieval chivalric order befitting the likes of Othello of Venice is, [...]
Posted in Agencies, Clients, Creative, News | Tagged 'Just Do It', Cannes International Advertising Festival, chrysler, coca-cola, Dan Wieden, Dave Droga, Delta Airlines, droga5, espn, heineken, honda, Kraft, Levi’s, lion of st mark, nike, old spice, Oregon, portland, procter & gamble, Titanium Lions, wieden & kennedy
By Stephen Foster on January 24, 2012
Well not quite but the coffee giant has announced it is going to expand its move into selling wine, beer and ‘premium’ food to Atlanta and Southern California after a quiet trial on its home turf of Seattle and Portland. It is also planning to test the concept, which is sees as a way of [...]
Posted in News | Tagged alcohol justice, all bar one, beer, beer and food, burger king, chicago, Clarice Turner, food, McDonalds, mitchells & butler, portland, Sarah Mart, seattle, spain, starbucks, wine bars
By Stephen Foster on December 28, 2011
Wieden+Kennedy London’s ‘Cats with thumbs’ for Cravendale milk topped the ITV Ad of the Year viewers’ poll for best commercial of 2011, ahead of Saatchi & Saatchi’s T-Mobile ad featuring a flashmob-style bogus traffic warden and US agency Deutsch’s celebrated ‘Young Darth Vader’ for VW Passat. And very good they are too, as were all [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, bbh, british airways, cats with thumbs, cravendale, deutsche, heineken, itv, life's for sharing, London, most popular ad, old spice, portland, t-mobile, tofly to serve, traffic warden ad, viewers poll, vw passat, wieden+kennedy, young darth vader
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