By Angie Dean on December 20, 2012
Buenos Aires must be the jokes capital of world adland (Del Campo Saatchi, Ponce), rather belying the reputation of Argentines for taking themselves a touch seriously. Here’s an effort for Argentine used car dealer Car One, promoting a competition involving embarrassing number plates. If this ran in the UK the complaints would shower in. And [...]
Posted in Agencies, Clients, Creative, News | Tagged argentina, buenos aires, car one, jokes capital, number plates, ponce, tv ad
By Staff on December 11, 2012
Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no doubt blokes will soon be mugged in the same way. Which is exactly what happens [...]
Posted in Agencies, Clients, Creative, News | Tagged anti-ageing, Armando Bo, axe, buenos aires, ponce, Roderigo Hilbert, the look, unilever
By Stephen Foster on May 14, 2010
Rio agency Ponce (that’s what it’s called) has produced a bizarre gem for the launch of Axe Play 2010, Unilever’s bow to what it clearly thinks will be World Cup fever. Lads, telly, beer and girls you expect obviously. But a centaur cum sofa? It’s mildly surprising that the usually cautious Unilever didn’t add a [...]
Posted in Agencies, Clients, Creative, News | Tagged axe play 2010, ponce, Rio, unilever, world cup
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