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By Stephen Foster on November 21, 2012
The way Coca-Cola colonises Christmas is quite remarkable: it’s a fizzy drink, best drunk very cold and synonymous with summer. Should have fuck all to do with Christmas. So being the agency charged with the great responsibility of invading Christmas must be a bit daunting. This Christmas campaign was unleashed a few days ago with [...]
Posted in Agencies, Clients, Creative, News | Tagged christmas, coca-cola, madrid, mccann, polar bears, trucks, tv campaign
By Stephen Foster on October 11, 2012
In his last incarnation at MDC Partners, the company that bought the agency he founded Crispin Porter+Bogusky, Alex Bogusky rejoiced in the title of chief insurgent officer. Well he’s back in the ad business, sort of, and has just made this film for the Center for Science in the Public Interest (CSPI) kicking the soft [...]
Posted in Clients, Creative, News, PR, Research | Tagged Alex Bogusky, Coke, crispin porter+bogusky, cspi, mdc partners, obesity, Pepsi, polar bears
By Stephen Foster on January 31, 2012
It’s nearly Super Bowl time and some of the advertisers forking out squllions of dollars for their prime spots have been showing us their ads in advance while others have been producing teasers, a touch de trop, n’est-ce pas? Hyundai probably wears the US auto marketing crown at the moment (it’s where General Motors’ Joel [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged anthem, banned ad, coca-cola, fitzroy, hyundai, innocean, Joel Ewanick, nbc, new england patriots, new york giants, polar bears, super bowl, teasers, veloster turbo, wieden+kennedy, Youtube
By Stephen Foster on January 16, 2012
They don’t give up in Atlanta do they? Before Christmas Coca-Cola ran a campaign with the World Wildlife Fund featuring white cans designed to plug their joint efforts to save polar bears. US Coke drinkers (some of whom seem markedly less intelligent than the polar bears) promptly complained in droves that they didn’t know which [...]
Posted in Agencies, Clients, Creative, News | Tagged atlanta, benefit cosmetics, canned promotion, coca-cola, diet coke, love it light, make up artist, mother campaign, new can designs, polar bears, white cans, wwf
By Angie Dean on December 13, 2011
There seem to be a lot of noteworthy 50th anniversaries this year, the World Wildlife Fund (WWF) as well as Amnesty International. It’s usually facile to make comparisons between our attitude to people and animals, so we won’t do that. Coca-Cola, of course, has come unstuck with its ‘white cans’ WWF promotion aimed at helping [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged amnesty international, astonish me, Bill nighy, Charles Sturridge, coca-cola, Gemma Arterton, Ogilvy & Mather London, polar bears, side by side, Stephen Poliakoff, white cans, world wildlife fund, wwf 50th anniversary
By Stephen Foster on December 8, 2011
Selling Coca-Cola at Christmas in white cans to promote a tie-up with the World Wildlife Fund to help the declining polar bear population must have seemed a good idea at the time but, one and a half billion cans later, it has proved to be one of the mighty soft drink maker’s rare but spectacular [...]
Posted in Clients, Creative, News, PR | Tagged christmas promotion, classic coke, coca-cola, Coke, diet coke, marketing disaster, new coke, polar bears, project kansas, regular coke, world wildlife fund
By Stephen Foster on October 26, 2011
Coca-Cola just loves polar bears, the not-so-cuddly creatures have given the fizzy drink an unlikely winter platform for years now. As someone on YouTube points out, this ad manages to connect the North (polar bears) and South (penguins) Poles. Anyway it’s Christmas. But this Christmas Coke is substituting white cans for red in a bid [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged $2m donation, coca-cola, Coke, polar bears, public donations, red coke cans, white coke cans, world wildlife fund, wwf
By Angie Dean on July 19, 2011
Some say that Coca-Cola invented the modern version of Santa Claus when it began featuring the avuncular old person in its US magazine ads in the 1930s. Now PepsiCo, reeling from the indignity of Diet Coke overtaking Pepsi as the number two US cola brand, has enlisted the old boy in a viral which shows [...]
Posted in Agencies, Clients, Creative, News | Tagged 1930s, coca-cola, Coke, diet coke, magazine ads, number two US cola brand, Pepsi, PepsiCo, polar bears, santa claus, viral films
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