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	<title>More About Advertising &#187; Playstation</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
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		<item>
		<title>Sony and McCann London plug brand heritage for global Xperia Z smartphone launch</title>
		<link>http://www.moreaboutadvertising.com/2013/02/sony-and-mccann-london-plug-brand-heritage-for-global-xperia-z-smartphone-launch/</link>
		<comments>http://www.moreaboutadvertising.com/2013/02/sony-and-mccann-london-plug-brand-heritage-for-global-xperia-z-smartphone-launch/#comments</comments>
		<pubDate>Wed, 27 Feb 2013 11:21:17 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[David Bowie]]></category>
		<category><![CDATA[global tv campaign]]></category>
		<category><![CDATA[mccann london]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[sound and vision]]></category>
		<category><![CDATA[Tarsem]]></category>
		<category><![CDATA[walkman]]></category>
		<category><![CDATA[xperia z smartphone]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=61423</guid>
		<description><![CDATA[What do you you say about (yet) another smartphone? Sony and McCann London have decided to tell us all about Sony too via a quick history of its products from tellys via the Walkman and PlayStation to the new Xperia Z smartphone. Which is quite a smart idea, if the audience (young folk in Asia [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/02/sony-and-mccann-london-plug-brand-heritage-for-global-xperia-z-smartphone-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Will Sony PlayStation account provide a much-needed shot in the arm for BBH New York?</title>
		<link>http://www.moreaboutadvertising.com/2013/02/will-sony-playstation-account-provide-a-much-needed-shot-in-the-arm-for-bbh-new-york/</link>
		<comments>http://www.moreaboutadvertising.com/2013/02/will-sony-playstation-account-provide-a-much-needed-shot-in-the-arm-for-bbh-new-york/#comments</comments>
		<pubDate>Thu, 07 Feb 2013 21:44:17 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
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		<category><![CDATA[anomaly]]></category>
		<category><![CDATA[bbh]]></category>
		<category><![CDATA[cadillac]]></category>
		<category><![CDATA[Cindy Gallop]]></category>
		<category><![CDATA[duetsch]]></category>
		<category><![CDATA[Guy Longworth]]></category>
		<category><![CDATA[John Patroulis]]></category>
		<category><![CDATA[make love not porn]]></category>
		<category><![CDATA[oxford union]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[scea]]></category>
		<category><![CDATA[sony computer entertainment]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=60130</guid>
		<description><![CDATA[BBH New York has struggled in recent times, losing Cadillac, amongst others, in a brutal review by former General Motors CMO Joel Ewanick. So a big new account win should be just what the doctor ordered. Well it&#8217;s just won PlayStation maker Sony Computer Entertainment in a shoot-out against 180LA, Anomaly and incumbent Deutsch, so [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/02/will-sony-playstation-account-provide-a-much-needed-shot-in-the-arm-for-bbh-new-york/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>W+K&#8217;s epic doesn&#8217;t address &#8216;why Facebook?&#8217;</title>
		<link>http://www.moreaboutadvertising.com/2012/10/wks-epic-doesnt-address-why-facebook/</link>
		<comments>http://www.moreaboutadvertising.com/2012/10/wks-epic-doesnt-address-why-facebook/#comments</comments>
		<pubDate>Fri, 05 Oct 2012 17:01:25 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[Ries and Trout]]></category>
		<category><![CDATA[the battle for your mind]]></category>
		<category><![CDATA[things that connect us]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[wall street]]></category>
		<category><![CDATA[wieden+kennedy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=52385</guid>
		<description><![CDATA[In an earlier comment on Facebook I suggested they should think about getting on the front foot and consider proper marketing for the brand. Now we have their first attempt via Wieden+Kennedy of Nike fame, a very fine advertising agency. I’ve been trying to figure out who the real target audience is for this work [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/10/wks-epic-doesnt-address-why-facebook/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>W+K and Tag Tesco deal will open the door for smaller agencies to work with global clients</title>
		<link>http://www.moreaboutadvertising.com/2012/08/wk-and-tag-deal-will-open-the-door-for-smaller-agencies-to-work-with-global-clients/</link>
		<comments>http://www.moreaboutadvertising.com/2012/08/wk-and-tag-deal-will-open-the-door-for-smaller-agencies-to-work-with-global-clients/#comments</comments>
		<pubDate>Wed, 01 Aug 2012 06:13:49 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[BT]]></category>
		<category><![CDATA[global clients]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[simons palmer]]></category>
		<category><![CDATA[tag]]></category>
		<category><![CDATA[tagworldwide]]></category>
		<category><![CDATA[tbwa]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[wieden+kennedy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=48765</guid>
		<description><![CDATA[The new model Tesco has chosen for its £110m advertising account has provoked a great deal of interest; not least due to it being made public which really is new news. The combo of Wieden &#038; Kennedy and TagWorldwide makes enormous sense as it gives Tesco the two key roles placed with people ‘fit for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Watch out ad agencies, Tesco has TAGged on to a new trend</title>
		<link>http://www.moreaboutadvertising.com/2012/07/watch-out-ad-agencies-tesco-has-tagged-on-to-a-new-trend/</link>
		<comments>http://www.moreaboutadvertising.com/2012/07/watch-out-ad-agencies-tesco-has-tagged-on-to-a-new-trend/#comments</comments>
		<pubDate>Fri, 27 Jul 2012 17:43:31 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[absolut]]></category>
		<category><![CDATA[Asda]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[citibank]]></category>
		<category><![CDATA[fallon]]></category>
		<category><![CDATA[gorilla ad]]></category>
		<category><![CDATA[honda]]></category>
		<category><![CDATA[Land Rover]]></category>
		<category><![CDATA[news corp]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[simons palmer]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[tag]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[the news of the world]]></category>
		<category><![CDATA[the sun]]></category>
		<category><![CDATA[wieden & kennedy]]></category>
		<category><![CDATA[Zone]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=48473</guid>
		<description><![CDATA[When I saw the news Tesco had appointed Wieden &#038; Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and not an agency renowned for its outstanding creative output – Honda, Nike, etc. The reason [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/07/watch-out-ad-agencies-tesco-has-tagged-on-to-a-new-trend/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bob Diamond goes at last &#8211; but the banking sector has lost centuries of brand value in just ten years</title>
		<link>http://www.moreaboutadvertising.com/2012/07/bob-diamond-goes-at-last-but-the-banking-sector-has-lost-centuries-of-brand-value-in-just-ten-years/</link>
		<comments>http://www.moreaboutadvertising.com/2012/07/bob-diamond-goes-at-last-but-the-banking-sector-has-lost-centuries-of-brand-value-in-just-ten-years/#comments</comments>
		<pubDate>Tue, 03 Jul 2012 08:37:57 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[barclays]]></category>
		<category><![CDATA[Bod Diamond]]></category>
		<category><![CDATA[brand manager]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[Chris Deering]]></category>
		<category><![CDATA[Paul Simons]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[uk banks]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=46736</guid>
		<description><![CDATA[One of my hobby horses is the importance of brand management at the top of any organisation; it is, in my opinion, one of the key jobs any CEO should be most concerned about. The breaking news today is that Bob Diamond (left) has fallen on his sword and with immediate effect stood down as [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/07/bob-diamond-goes-at-last-but-the-banking-sector-has-lost-centuries-of-brand-value-in-just-ten-years/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s much better for agencies to be unreasonable if the alternative is just agreeing with the client</title>
		<link>http://www.moreaboutadvertising.com/2012/04/its-much-better-for-agencies-to-be-unreasonable-if-the-alternative-is-just-agreeing-with-the-client/</link>
		<comments>http://www.moreaboutadvertising.com/2012/04/its-much-better-for-agencies-to-be-unreasonable-if-the-alternative-is-just-agreeing-with-the-client/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 06:18:54 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[account people]]></category>
		<category><![CDATA[chiat day la]]></category>
		<category><![CDATA[Chris Deering]]></category>
		<category><![CDATA[Chris Palmer]]></category>
		<category><![CDATA[creative nops route]]></category>
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		<category><![CDATA[George Bernard Shaw]]></category>
		<category><![CDATA[gorgeous]]></category>
		<category><![CDATA[Paul Simons]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[production company]]></category>
		<category><![CDATA[progress in the hands of unreasonable men]]></category>
		<category><![CDATA[richard branson]]></category>
		<category><![CDATA[simons palmer]]></category>
		<category><![CDATA[unreasonable creatives]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=40926</guid>
		<description><![CDATA[During my teenage years my Mum had hung a piece of homespun philosophy in our hallway. It said “I complained because I had no shoes until I saw a man who had no feet” Anon. I saw it every time I arrived home and even if I didn’t read it I knew it was there. [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/04/its-much-better-for-agencies-to-be-unreasonable-if-the-alternative-is-just-agreeing-with-the-client/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Paul Simons on starting an ad agency: how much market share do you need to be be successful?</title>
		<link>http://www.moreaboutadvertising.com/2012/04/paul-simons-on-starting-an-ad-agency-how-much-market-share-do-you-need-to-be-be-successful/</link>
		<comments>http://www.moreaboutadvertising.com/2012/04/paul-simons-on-starting-an-ad-agency-how-much-market-share-do-you-need-to-be-be-successful/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 14:42:30 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[abbott mead vickers bbdo]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Chris Palmer]]></category>
		<category><![CDATA[day 1 to day 2555 (7 years in the life of an advertising agency)]]></category>
		<category><![CDATA[goldfish]]></category>
		<category><![CDATA[John Hegarty]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[ogilvy & mather]]></category>
		<category><![CDATA[omnicom]]></category>
		<category><![CDATA[Paul Simons]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[simons palmer denton clenmow and johnson]]></category>
		<category><![CDATA[starting an agency]]></category>
		<category><![CDATA[tbwa]]></category>
		<category><![CDATA[uk ad market]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=40666</guid>
		<description><![CDATA[This is the first of a number of excerpts adapted from Paul Simons&#8217; book Day 1 to Day 2555 (or 7 years in the life of an advertising agency) which explains that, although starting an agency is as much an art as a science, it is possible for science (in this instance maths) to play [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/04/paul-simons-on-starting-an-ad-agency-how-much-market-share-do-you-need-to-be-be-successful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Paul Simons: Why doesn&#8217;t any decent London agency want my £5m account?</title>
		<link>http://www.moreaboutadvertising.com/2012/01/paul-simons-why-doesnt-any-decent-london-agency-want-my-5m-account/</link>
		<comments>http://www.moreaboutadvertising.com/2012/01/paul-simons-why-doesnt-any-decent-london-agency-want-my-5m-account/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 07:00:00 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[agency pitches]]></category>
		<category><![CDATA[agency websites]]></category>
		<category><![CDATA[allen brady & marsh]]></category>
		<category><![CDATA[big networks]]></category>
		<category><![CDATA[british rail]]></category>
		<category><![CDATA[citibank]]></category>
		<category><![CDATA[evening standard]]></category>
		<category><![CDATA[Paul Simons]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[£5m account]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=33134</guid>
		<description><![CDATA[Last week I saw an economic forecast from Citibank which was quite depressing. The gloom and doom in the general business press strongly suggests 2012 is going to be challenging. Therefore in the current climate I have assumed every business in the wider advertising world would be on red alert for any new business opportunity. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How do you get clients to buy great work: truth or dare?</title>
		<link>http://www.moreaboutadvertising.com/2011/06/how-do-you-get-clients-to-buy-great-work-truth-or-dare/</link>
		<comments>http://www.moreaboutadvertising.com/2011/06/how-do-you-get-clients-to-buy-great-work-truth-or-dare/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 06:20:07 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[advertising]]></category>
		<category><![CDATA[buying great work]]></category>
		<category><![CDATA[Carl Johnson]]></category>
		<category><![CDATA[chiat day]]></category>
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		<category><![CDATA[rsa]]></category>
		<category><![CDATA[simons palmer]]></category>
		<category><![CDATA[Sir John Hegarty]]></category>
		<category><![CDATA[tissue meetings]]></category>
		<category><![CDATA[virgin]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=19787</guid>
		<description><![CDATA[Some time ago one of the senior suits at Chiat Day was giving a speech where he said his mantra to account management was “Find out what the client wants, then find out what they need, then get them to want what they need”. Brilliant. But easier said than done. There has been some debate [...]]]></description>
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