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By Stephen Foster on February 27, 2013
What do you you say about (yet) another smartphone? Sony and McCann London have decided to tell us all about Sony too via a quick history of its products from tellys via the Walkman and PlayStation to the new Xperia Z smartphone. Which is quite a smart idea, if the audience (young folk in Asia [...]
Posted in Agencies, Clients, Creative, News | Tagged David Bowie, global tv campaign, mccann london, Playstation, Sony, sound and vision, Tarsem, walkman, xperia z smartphone
By Stephen Foster on February 7, 2013
BBH New York has struggled in recent times, losing Cadillac, amongst others, in a brutal review by former General Motors CMO Joel Ewanick. So a big new account win should be just what the doctor ordered. Well it’s just won PlayStation maker Sony Computer Entertainment in a shoot-out against 180LA, Anomaly and incumbent Deutsch, so [...]
Posted in Agencies, Clients, Creative, News | Tagged account switch, anomaly, bbh, cadillac, Cindy Gallop, duetsch, Guy Longworth, John Patroulis, make love not porn, oxford union, Playstation, scea, sony computer entertainment
By Paul Simons on October 5, 2012
In an earlier comment on Facebook I suggested they should think about getting on the front foot and consider proper marketing for the brand. Now we have their first attempt via Wieden+Kennedy of Nike fame, a very fine advertising agency. I’ve been trying to figure out who the real target audience is for this work [...]
Posted in Agencies, Analysis, Clients, Finance, News | Tagged facebook, Playstation, Ries and Trout, the battle for your mind, things that connect us, Volvo, wall street, wieden+kennedy
By Paul Simons on August 1, 2012
The new model Tesco has chosen for its £110m advertising account has provoked a great deal of interest; not least due to it being made public which really is new news. The combo of Wieden & Kennedy and TagWorldwide makes enormous sense as it gives Tesco the two key roles placed with people ‘fit for [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged BT, global clients, Playstation, production, simons palmer, tag, tagworldwide, tbwa, Tesco, wieden+kennedy
By Paul Simons on July 27, 2012
When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and not an agency renowned for its outstanding creative output – Honda, Nike, etc. The reason [...]
Posted in Agencies, Clients, Creative, Media | Tagged absolut, Asda, BT, cadbury, citibank, fallon, gorilla ad, honda, Land Rover, news corp, nike, Playstation, RBS, simons palmer, Sony, tag, Tesco, the news of the world, the sun, wieden & kennedy, Zone
By Paul Simons on July 3, 2012
One of my hobby horses is the importance of brand management at the top of any organisation; it is, in my opinion, one of the key jobs any CEO should be most concerned about. The breaking news today is that Bob Diamond (left) has fallen on his sword and with immediate effect stood down as [...]
Posted in Clients, Finance, News, PR | Tagged barclays, Bod Diamond, brand manager, brand value, ceo, Chris Deering, Paul Simons, Playstation, reputation, uk banks
By Paul Simons on April 9, 2012
During my teenage years my Mum had hung a piece of homespun philosophy in our hallway. It said “I complained because I had no shoes until I saw a man who had no feet” Anon. I saw it every time I arrived home and even if I didn’t read it I knew it was there. [...]
Posted in Agencies, Clients, Creative, News | Tagged account people, chiat day la, Chris Deering, Chris Palmer, creative nops route, creatives, George Bernard Shaw, gorgeous, Paul Simons, Playstation, production company, progress in the hands of unreasonable men, richard branson, simons palmer, unreasonable creatives
By Staff on April 4, 2012
This is the first of a number of excerpts adapted from Paul Simons’ book Day 1 to Day 2555 (or 7 years in the life of an advertising agency) which explains that, although starting an agency is as much an art as a science, it is possible for science (in this instance maths) to play [...]
Posted in Agencies, Clients, Creative, Finance | Tagged abbott mead vickers bbdo, awards, Chris Palmer, day 1 to day 2555 (7 years in the life of an advertising agency), goldfish, John Hegarty, market share, nike, ogilvy & mather, omnicom, Paul Simons, Playstation, simons palmer denton clenmow and johnson, starting an agency, tbwa, uk ad market
By Paul Simons on January 12, 2012
Last week I saw an economic forecast from Citibank which was quite depressing. The gloom and doom in the general business press strongly suggests 2012 is going to be challenging. Therefore in the current climate I have assumed every business in the wider advertising world would be on red alert for any new business opportunity. [...]
Posted in Agencies, Clients, News, PR | Tagged agency pitches, agency websites, allen brady & marsh, big networks, british rail, citibank, evening standard, Paul Simons, Playstation, £5m account
By Paul Simons on June 16, 2011
Some time ago one of the senior suits at Chiat Day was giving a speech where he said his mantra to account management was “Find out what the client wants, then find out what they need, then get them to want what they need”. Brilliant. But easier said than done. There has been some debate [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, buying great work, Carl Johnson, chiat day, Clients, lucky the dog, moreth>n, nike, ogilvy, Paul Simons, Playstation, rsa, simons palmer, Sir John Hegarty, tissue meetings, virgin
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