By Stephen Foster on April 17, 2012
That’s the implication of a dispute going on in New York where the city’s $118bn public pension funds have asked the investment banks and ad agency groups they invest in to disclose information about the racial and social gender of their employees. So far financial giants Goldman Sachs and Met Life have acceded but Omnicom, [...]
Posted in Agencies, Clients, Creative, Finance, News, Politics | Tagged amb/bbdo, bbdo, bmp, CDP, Cilla Snowball, creatives, ddb, Farah Ramzan Golant, Goldman Sachs, investments, John Wren, mad men, madison avenue, may 22 agm, met life, new york public pension funds, omnicom, planners, race and gender equality, tbwa, white boys' club, wieden+kennedy, WPP
By Paul Simons on April 2, 2012
I was sitting in a meeting the other day with an advertising agency in London and one of the agency team said they had a really good ‘insight’. After further discussion it seemed to me it was more of an observation than a flash of inspiration. It got me thinking a bit more about that [...]
Posted in Agencies, Clients, Creative, News, Research | Tagged aa, ariston, bogus titles, cancer cures, Clients, collins english dictionary, comedians, fourth emergency service, head of insight, hhcl, insight, job descriptions, o2, Paul Simons, planners, ronseal, specsavers
By Paul Simons on November 1, 2011
One of the interesting consequences of the British Airways ‘To fly, to serve’ campaign is the split of opinion. Based on a random sample of people who have commented I would suggest the two camps, for and against, are based on age. The ‘against’ are broadly under 30, the ‘for’ are broadly over 30. What [...]
Posted in Agencies, Clients, Creative, News | Tagged BA, ba campaign, bartle bogle hegarty, british airways, focus groups, older passengers, planners, rockstar service, Sir John Hegarty, to fly to serve, virgin atlantic, virgin holidays
By Stephen Foster on September 27, 2011
Well the Institute of Practitioners in Advertisers (IPA) thinks so, announcing an ‘International Brand Incubator’ to help Chinese companies turn their big domestic brands into big global brands, one of the very few areas where China currently lags the Western business world. To get the ball rolling IPA president, the hyperactive Nicola Mendelsohn from agency [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 3, addiction, China, city of london, creatives, hsbc, hutchison whampoa, IBM, insitute of practitioners in advertising, international brand incubator, ipa, ipa president, jardine matheson, karmarama, lenovo, Nicola Medelsohn, planners, rkcr/y&r, standard chartered, the brooklyn brothers, wall street, WPP
By Stephen Foster on June 21, 2011
It’s early days of course but three Grand Prix have been awarded at Cannes so far – one to Australia, two to Romania – and the UK has barely troubled the scorers in any category. So far DDB London has picked up a bronze lion for Budweiser in promo/activation (won by BV McCann for Romania’s [...]
Posted in Agencies, Clients, Creative, News | Tagged abbott mead vickers, advertising, cannes lions, Clients, collett dickenson pearce, David Abbott, direct, global accounts, grand prix, John O'Keeffe, long copy, planners, PR, press ads, promo/activation, shortlists, suits, uk, uk poor cannes performance, WPP
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